Video site or will encounter winter

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Let's take a look at a report from the Beijing Morning Post:

A wide variety of online video programs will be formally included in the strict supervision and implementation of industry access system. Starting January 31, 2008, all companies that provide video services online must obtain an induction license and must be a wholly state-owned or state-controlled company. Yesterday, the State administration of radio and Technology and the Ministry of Information Industry on the official website hung out the announcement, jointly issued the "Internet Audio-visual Program service management regulations."

The reporter learned that the internet is currently engaged in audio-visual services, mostly by private companies involved in venture capital, which includes all the well-known portals, search companies and more video-sharing sites, they do not seem to meet the "state-owned" requirements.

"We have never faced such strict rules. The head of a video website told reporters that he also said the practitioners were expecting that the new rules would give a slightly looser supplemental clause, "it's impossible to knock off so many sites on one pole."

If you are a video webmaster, what is the first feeling you see this message? Surprised？ Doubts？ Feeling？ or anger?

In any case, the national government's reorganization of the Internet will not stop, this is the inevitable result of the development of the network.

2007 is an eventful internet! No matter good, strange, new, or so-called bad things, all burst out! This year for the Internet to rectify the movements are more and more frequent. Previous BBS reorganization, website record notice, website bad content cleanup, network Police patrol, and so on, all told the Internet practitioners, this is the state of the Internet under the strength of the time. This is not, at the end of 07 08, the video website also "finally" was put on the bill.

Through my reading of the full text of the "Internet Audiovisual Program Service Management regulations", I will first give you an analysis of this regulation, so that everyone has a clear impression. Note: The quotation marks are excerpts and the comments are for reference only.

1. Video site to hold a certificate.

This year, there is no such document is really mixed up. Video site to hold this card is called "Information Network to disseminate audio-visual program license." Moreover, the provision also expressly stated "fails to obtain the license issued by the Broadcasting Film and television department in accordance with these provisions or to perform the formalities of filing, no unit or individual may engage in the Internet audio-visual program service." "Perhaps you will be puzzled, you will say that my video site is free to provide services Ah, do you want this document?" Yes, look at the rules. "The Internet audio-visual programme services referred to in these provisions refer to the production, editing, integration and provision of video and audio programmes to the public through the Internet, as well as activities to provide for the transmission of audio-visual programmes to others." ”

Well, very clear, as long as the dissemination of audio and video programs, regardless of your fees and charges, all won!

2. Who is qualified to open a video site?

"Applications for Internet audio-visual services shall be accompanied by the following conditions:
(a) has the legal person qualification, is the state-owned or the state-owned holding unit, and does not have the violation record in three years before the application date;
(ii) a sound programme safety communication Management system and safety protection technical measures;
(iii) Have audio-visual programme resources commensurate with their business and in accordance with the provisions of the State;
(iv) Have the technical capacity, network resources and funds that are appropriate to their business and are legally funded;
(v) There are professionals in line with their business, and the major contributors and operators have no records of violations within three years of the date of application;
(vi) Technical programmes in line with national standards, industry standards and technical specifications;
(vii) A catalogue of the overall planning, layout and business guidance of the Internet audio-visual program services as determined by the State Council's radio, film and television authorities;
(eight) conforming to the conditions of laws, administrative regulations and relevant provisions of the State. ”

To achieve all the above provisions, I am afraid that no video site has qualified ... Even the most cattle of the xx net, it is somewhat pale!

3. How do you know if my website has a license?

"Internet audio-visual program service units shall carry out Internet audio-visual program services in accordance with the matters specified or recorded in the license, and mark the broadcast logo, name, license or record number approved by the State Council radio, Film and television department in a prominent position in the broadcast interface." ”

You know what? To indicate the logo, name, license or record number on the video!!

4. How would you punish me if I did?

Below the action penalty 30,000 yuan below:

"Any of the following acts in contravention of these provisions shall be warned and ordered to be corrected by the competent department of Radio, Film and television at or above the county level, and shall be liable to a fine of less than $30,000, and may be subject to a fine of $20,000 for its principal contributor and operator:
(a) unauthorized use of radio and television proprietary names on the Internet to carry out business;
(b) Changes in the registered capital, shareholders, shareholding structure, or listing financing, or significant asset changes, without approval formalities;
(iii) failing to establish a sound program operating standard, failing to take copyright protection measures, or failing to perform reminders, deletions or reporting obligations on the dissemination of harmful content;
(iv) The broadcast logo, name, license and record number are not marked prominently in the broadcast interface;
(v) failing to perform the retention programme records and providing the competent authorities with the obligation of inquiring truthfully;
(vi) Providing services relating to Internet audio-visual programme services to units which do not hold the license or record the same, such as charges and signal transmissions, server hosting, etc.;
(vii) Failure to perform the inspection obligation, or to provide an Internet audio-visual service unit with access services other than the scope of its licence or the filing of the matter;
(eight) making false propaganda or misleading the user;
(ix) Unauthorized disclosure of user information secrets without the consent of the user;
(10) The Internet Audiovisual Service unit has three irregularities in the same year;
(11) Refusing, obstructing or delaying the supervision and inspection by the competent department of Radio, Film and television or practising fraud in the course of supervision and inspection;
(12) Fraudulent certification, documents and other means to cheat the license.

”

"Unauthorized access to the Internet audio-visual program services, by the county-level radio and film and television authority to be warned, ordered to correct, can also be a fine of 30,000 yuan, the circumstances are serious, in accordance with the provisions of the regulation 47th of the broadcasting and television regulations to be punished." ”

"Failing to engage in the services of an Internet audio-visual program in accordance with a licence or on record, or to broadcast a political class of audio-visual news programmes, the radio, film and television authorities at or above the county level shall be warned and ordered to rectify the penalty in accordance with the provisions of regulation 50th of the Broadcasting and Television Administration Ordinance, if the circumstances are serious. ”

"Broadcast, links, aggregation, integration of illegal radio and television channels and audio-visual program site content, without permission to interrupt, interception of audio and video program signals, by the county-level radio and film and television departments to be warned, ordered to correct, can also be a fine of less than 30,000 yuan; According to the regulations on Broadcasting and television administration The provisions of article 51st shall be punished "

30,000, for our small webmaster, not less.

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Video site In this year is a raging fire, large and small video sites countless. Believe that this rule will give the hot competition to cool down the market! by January 31, 08 when the formal implementation of this rule, the blow has just begun!! And we (I do not do video station) These small webmaster where to go? Will the SP after the reorganization, the death of a large number of practitioners?? These are still unknown, but the taste is getting closer.

This winter, or finally meet the video station ...

Pay: China publishes "Internet Audiovisual Program Service Management Regulations" (full text) address: http://www.kisswind.com/webeyes/2007/1230/article_44.html

Interested can study.

Reprint original article please specify, reprinted from: The Breeze Kisswind[http://www.kisswind.com/kwblog]