Video game live platform Twitch acquisition of electric competition advertising company Goodgam

Video Game Live platform Twitch just announced, is about to buy the electric competition advertising company Goodgame.

Goodgame is a company that provides services for power-competing players and brands that want to intervene in the industry. Over the past decade, it has built its own competitive power team, while helping to create viral content to attract avid gamers by partnering with influential third party players.

"We have more than 10 million dollars in resources for independent gamers, game teams, competition championships, and other aspects of the eco-system," he said. "GoodGame CEO Alex Garfield wrote in a takeover statement on his website.

The acquisition was "beneficial to all". "We are most concerned about those electric contenders who have spent almost all their time playing electronic games and driving the growth of the industry as a whole." "Garfield said. "As a subsidiary of the Amazon, we will provide additional benefits for the Power campaign in the future." ”

At the same time, Twitch will benefit from the growing power-competing industry-for now, the number of Twitch users who watch "League of Legends" every day is more than a regular news channel. After acquiring Goodgames, Twitch will be able to create more value for professional power candidates, which in turn will strengthen the stickiness of these premium users on the Twitch platform, not easily to rival YouTube or steam broadcasting.

In addition, Twitch in cooperation with the big brand will also have the right to speak, the way of cooperation will be more diverse. At present, Twitch to partners to create revenue-generating channels is to join the video ads, Goodgame can bring more resources for Twitch, but also better to the game users who are willing to spend a lot of money to hit the ads tyrants company.