Video game makers expect strong export growth

As overseas markets begin to show signs of recovery, Chinese video games and accessories suppliers are optimistic about export growth in 2010. Global Resources Global Sources (NASDAQ:GSOL) "China Procurement Information report – Video games and accessories" shows that 36% of Chinese video games and accessories suppliers surveyed expect sales to grow by more than 20% and 45% are expected to grow 10% to 20%,14%　　Sales growth is expected to be lower than 10%,5% expects sales to be flat. "China procurement information report – Video games and accessories" Publisher Ye Shi points out: "Video game consoles and game software, portable and handheld games consoles, computer games and online games are an important part of boosting export growth." Optimism about the outlook for the economy has made manufacturers more willing to devote more resources to boosting their production capacity, and most of the suppliers surveyed said they planned to increase funding by 20% to 50% in 2010. "More than 70% of the respondents surveyed believe that price competition is the main factor affecting their export growth." Other challenges include rising labour costs and the copying of designs. In order to avoid only price competition, many suppliers also attach great importance to product development, in order to produce unique design products. Body and exterior design occupy the biggest research and development proportion, followed by product compatibility and user interface improvement. In addition, the supplier also attaches great importance to improve production efficiency and enhance its original design (ODM) capacity, 54% of the respondents plan to improve operational efficiency, and 27% of the respondents will expand their product range.