Video games from 0 to 100 million stream revenue how to break ice?

In the past 2014 years, the domestic video game market has experienced, content, platform, hardware and so on, from scratch process. A brand new video game industry chain began to take shape.

Current, video games are seen as the next gold mine after the hand tour, but from the current market situation, whether the Bureau or the Watchers have a doubt: the video game industry is placed high expectations, want from 0 to 100 million flowing water revenue, how to break ice?

Conditions have been insufficient

According to the Austrian-dimensional Consulting (AVC) statistics show that the third quarter of 2014, the National Intelligent TV sales of more than 35 million units, is expected to 2017, the number of intelligent television will exceed 200 million units. As of March 2014, the penetration rate of intelligent TV has reached 56%, and the penetration rate is expected to reach 70% by the end of 2014.

Reference to the development of the market of hand travel, when the terminal began to quickly become the scale of popularization, the corresponding game market will also enter the outbreak period, enough to support the majority of gaming companies. But the video game industry has always shown a tepid state, game developers lack of confidence, resulting in the video game industry fundamentally missing the power source.

Yaobin, the interactive CEO of TV body Sense games, said that the current domestic video game content providers, because the types of games developed are different, they face different problems. such as body sense games the biggest problem at this stage is how to solve the problem of interaction to get more effective users.

Lack of game content makes the ice hard to break

At present, the domestic TV game industry practitioners, mostly from the hand tour, online games, they have seen in the game market "real gold and silver", but moved to the video game market, in a wilderness of the ground developers difficult to achieve immediate results. All the links need to get through, the user needs time to cultivate, the development of more difficult than the "day to make a bucket of gold," The Hand tour market is much higher.

This led to a large number of developers have chosen to use the "transplant game" to test water TV large screen, although this saves time to reduce the difficulty, but also eventually led to a large screen TV show "Hand swim everywhere" embarrassing situation. Whether it is quality, sound or control, gaming experience is greatly compromised, seriously affecting the user's awareness of video games.

But the real video game development cost is high, the adaptation is complex, package body large, at this stage, large manufacturers because not to make money is not willing to do, small team and dare not go into the water, make matching video game CP seriously insufficient, the content of scarcity and lead to market stop before, become a dead loop, and breakthrough or in the game.

The hard side can break the ice

As we all know, the quality of video games depends entirely on the CPU and GPU performance, developers are often subject to television manufacturers production of television products, "small horse cart" model, so that the current game developers very headache. And the TV launch of new product cycle quickly, so that most of the time and energy developers put on the stability caused by the bug, is not enough to take into account the game billing points, numerical balance, tolerance and other important features.

Although the difficulties, but the pioneering, forward-looking game company or choose the tough. If the interactive choice of the independent research and development of the game engine to develop the game, Yaobin said the independent development of the engine is from a longer-term future considerations. First of all, from the point of view of product operation, the structure of the micro-end games can make the product quickly iterative, secondly, the autonomous engine can give full play to the characteristics of the hardware, support more external equipment, and thirdly, to better protect the intellectual property of the product.

In the long run, the game developer is active to solve the technical problems existing on the TV end, which is more conducive to the construction of the unique ecological system of TV games, fundamentally breaking through the bottleneck of the scarcity of content.

Electric technology thinks, with the help of the terminal popular dividend, the video game will one day realize "from 0 to 100 million stream revenue" vision, but this time point is still difficult to determine. Technology bottlenecks and industry is not perfect, should not be a reason to block pioneers, at this stage only "good game" to let the whole industry see the hope of the forward.