Video industry Bat "pillars"? Brand Domain name Grappling Fierce

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Easy name China (ename.cn) June 20, in the "tide scouring sand" video site, copyright wars, homemade warfare, marketing warfare and so on. Could not afford to burn the early exit, the remaining number of video sites to dominate the lake. At present, the video industry staged bat kill, Baidu set up Archie Art and the acquisition of PPS, Ali shares of Youku potato, Tencent Video relies on Tencent resources, and these video sites in the domain name industry has never stopped.

Archie Art

2010, Baidu invested in the formation of independent video companies, and the introduction of strange arts sites and domain name qiyi.com. November 2011, the site brand upgraded to "Archie Art", and announced the launch of the heavily-iqiyi.com domain name. and related domain name qiyi.cn, iqiyi.cn/.com.cn, aiqiyi.cn/.com.cn by Beijing Qi Yi Century Technology Co., Ltd. protection name. Early May last year, Baidu 370 million U.S. dollars to acquire PPS, will Archie Art and PPS brand merger.

Two video site of the powerful combination, you can see Baidu in the mobile field of ambition, to some extent, exacerbated the video industry shuffle. According to Cnit-research video app download data shows that up to the end of May, the total number of Archie client downloads up to 1.185 billion times, ranked first, and stable home this year's Android platform download five consecutive titles. According to the Alexa data query, the domain name iqiyi.com daily IP (March average) of 9.96 million, daily PV (March average) up to 19.92 million.

Youku potatoes

In order to occupy a place in the video industry, as early as in March 2012, Youku Potato integration completed, mobile terminal traffic explosive growth. For both in the video industry played 5.4.html "> Years of War, suddenly shake hands, can not help but let people" surprised. Query Alexa data learned that the average daily IP (March mean) is 47.76 million, daily average PV (March mean) up to 95.52 million. In contrast, Tudou's web site traffic is less, daily average IP and daily PV (March mean) 5.118 million, 15.354 million respectively.

At the end of April this year, Alibaba also preemptive Tencent, a stake in the Youku potato, the video industry brought about a small impact. In addition, Alibaba also extends tentacles to the film industry, this March, Ali spent 6.244 billion Hong Kong dollars to acquire 60% of the culture of China, then the culture of China announced that the company will change its name to Ali industry, also launched the "Entertainment treasure" to invest in "small times" and other films.

Tencent Video

and is considered to be the current weak video industry site, but the variables of the great Tencent Video, earlier, responsible for Tencent video business executives Liu Chunning to Ali, Tencent has a greater impact. However, through Sogou, Tencent and Sohu will be in the future in the video field of strong cooperation, earlier also rumored Tencent purchase music letv.com.

Prior to that, 酷6网 to the listing, Youku and potatoes after the listing of a fit, music, such as the network of domestic gem board, and so on, greatly stimulated the development of the video industry. Once the thunder of the United States market has also made a comeback, restarting the IPO, so that the Thunder to see (kankan.com) value soar, but also ready to launch the Storm audio and video baofeng.com, will also become a strong competitor thunder.

Nowadays, the Chinese network video industry has gone through the arduous course of nearly ten years. Which experienced the copyright wars, integration, burning money, the giant shares of the stage. At present, the popular Network (fun.tv), PPLive (pptv.com), 56 video (56.com), 酷6网 (ku6.com) and other video sites are still in the darkness of the fight competition, and the video industry has begun to change to bat three big separation, the war between the domain name will become increasingly fierce.