Video industry borrow electricity business mode to operate UGC content profit
Source: Internet
Author: User
KeywordsElectric quotient mode electric quotient mode electric quotient mode through own through Xu Wei self Xu Wei electric quotient mode through own through Xu Wei Own Xu Wei electric quotient mode electric quotient mode through own through Xu Wei electric quotient mode own Xu Wei through electric quotient mode electric quotient mode Electric quotient mode electric quotient mode oneself electric quotient mode electric quotient mode Xu Wei through through through by himself through through himself Xu Wei Xu Wei Self own Xu Wei Own Xu Wei Xu Wei Xu Wei electric quotient mode through own Xu Wei electric quotient mode through Himself Xu Wei electric quotient mode through the electric quotient mode through through Xu Wei the electric quotient mode oneself own Xu Wei Xu Wei electric quotient mode through the electric quotient mode own through Xu Wei through own own Xu Wei Xu Wei electric quotient mode through own Xu Wei the electric merchant mode through himself Xu Wei electric quotient mode through electric quotient mode own Xu Wei through own Xu Wei electric quotient mode electric quotient mode through through own own Xu Wei Xu Wei electric quotient mode through own electric quotient mode Xu Wei through own Xu Wei
Since the beginning of the domestic video site in this industry, UGC (user generated content) as the initial form of presentation, but how to make use of this business to earn money but always failed to crack. Recently, PPS network TV President Xu Wei revealed, in order to solve this problem, pps into tens of millions of dollars layout love channel, using similar Taobao small seller mode of operation, users can upload content independently, and through the operation to gain profits. Insiders pointed out that in the general death of film and television drama content of the battle, the operation of UGC content or for the industry a new way to profit. It is reported that this July PPS launched the UGC platform "PPS Love Channel", the Channel set "Upload, collection, sharing" in one, changed the traditional UGC content needs to use SNS platform for the dissemination of habits. Love channel video classification, video page layout can be more directly to show the work of the user. Users simply subscribe, share the action, you can in the PC, mobile end of the platform to watch the favorite programs, so as to form a video discovery, collection, sharing the fast channel. For this new UGC display form, Xu Wei the Love channel as a model of Taobao small seller UGC video operating platform, "Users can upload content, create channels, their own operation and management to increase traffic." And Taobao is different, Taobao is operating on the real thing and love channel operating is video. But the common point is that all can be profit through the operation, PPS will be in accordance with CPM and user cash into the settlement. Professionals, ordinary users, or private groups can make a profit by running their own channels. Xu Wei stressed: "PPS Love Channel is a monetization platform." We will support and perfect the construction of love channel from five aspects. Users can build their own brand, by the platform open operation mode, free management, share the operation of their own channels. PPS will provide its own promotional platform, from the content first, free promotion and other aspects to the user support and help. At the same time, he also revealed, "PPS on the ' Love Channel ' input will reach 20 million-25 million dollars." From the development of domestic video web site, pps layout UGC business is relatively late, youku, potatoes and other peers in the beginning of this field, however, in Xu Wei view, now only really start UGC business is not too late, he explained, "PPS starting from 2009 profit, Our revenue mainly from advertising and user fees, including advertising revenue accounted for 60%, user-paid revenue accounted for the overall 1/3, the realization of profitability so that we have the strength to do this burning money business. At the same time, he thinks Youku and Tudou's UGC model creates a user's habit of uploading and sharing video, users of this type of video needs will not be changed because of the platform, if on a platform to meet their two-way demand, will effectively enhance the industry's competitiveness, increase user stickiness. It is noteworthy that, after years of development, the scale of PPS users can also support the richness of the content of UGC platform to some extent at present. Iris data shows that the PPS client daily coverage of more than 32 million users have entered the first camp, the total number of mobile terminals over 70 million, mobile market share of 30%, pps overall user has more than 500 million.
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