Video industry enters the era of large data and mobile commercialization

Mobile video Commercialization critical point

21st Century: What do you think will be the biggest trends and changes in the next ten years?

Koo: With the combination of Youku and the advent of multiple-screen linkage trends, a huge number of users with a huge amount of data, led us into a large data era.

Because of the cool potato search platform to get through, search the library can now dig and calculate more than 400 million of the video user's browsing behavior data, including video search, watch, search, interaction and so on. Through the research and analysis of these data, we are able to different regions, different users, different behavior has a precise grasp, so that the data tell us consumers of the brand's cognitive ways and means, which can bring great value, is the triple-net in the era of unity we must go to think and explore the field.

With the rapid growth of mobile internet, we are about to usher in the beginning of the commercialization of mobile video. If 2005, 2006 is the era of PC-side rise, then the era of mobile terminal rise has come, the next 5-10 years this aspect of the development will be more and more quickly.

Recall that I told you at the end of 2007, when video site video playback more than 100 million, it achieved a certain scale, is the commercial critical point. Now, we can find that the mobile video at the end of 2012 is at the stage, just like the web video at the end of 2007, to reach the scale. Predictably, in the 2013, when the mobile video broadcast amount billion, is the mobile Terminal Marketing's starting point. This is another new development trend.

2012 industry integration for us to bring a more healthy and orderly video industry pattern. In the future of the triple-NET, multi-screen integration of the era, around large data mining, around the multi-terminal cloud video technology, we will bring users a better quality of video viewing experience. Our mission is to become the Chinese most important video source, this is our "Oneness Dream".

"21st century": How will you conform to this trend?

Koo: After the merger, the investment in mobile terminals will continue to increase. The replacement of products and the extension of multiple screens may be an important direction. In terms of content, we have to continue to build Youku production, potato image, such as self-made, original business. Continue to develop this industry, to create the driving force. In the final analysis, it is to continue to expand.

In addition, we have accumulated in the pay film and television after-sales service, excellent cool hospital line and other resources. Now the biggest problem is piracy, and then the payment conditions are not mature abroad, but this will continue to improve. For example, the payment means progress is still more obvious. Based on this, future overseas companies will extend their cooperation with us.

Moreover, the combined scale effects, especially the size, richness and influence of the content, may have to be more fully demonstrated over the next 10 years. I think that the rich experience and focus of the two platforms of Youku will make the difference between the two platforms run on a new level.

Turning to the trend of the whole industry, I think it will be more focused. Video industry just born in 67, or emerging industries, and better is the inevitable trend, I think next year will see more from the product and content perspective of more innovation.

The innovation of the integration of three nets in the same multi-screen

21st Century: What do you think will happen in the next 10 years, when it comes to industry integration and optimization?

Koo: Potatoes and Youku were launched in 2005 and 2006, creating the Chinese video industry. Walked all the way until ushered in the era of triple-net unification. We all love this industry, because love, so come together, because love, so very focused. Now you can see, PCs, notebooks, tablets, mobile phones and so on, channels more and more diverse, but the video is always the core. Youku and potatoes Two platforms dedicated, focused and professional to promote the development of the video industry, the industry is the most pure of the catalyst, this is the two companies can walk together the most fundamental reason.

We are also very concerned about the future of the video industry, and the process of integration of the three nets. There is no doubt that we feel this change every day, everyone's life is more wonderful, are affected.

Three nets in one, multi-screen integration of the era, the first thing to see is the innovation of mobile Internet. Smartphone development is now very, very fast. In this respect, potatoes, or Youku, in recent years have done a lot of product accumulation, whether Apple platform, Android platform or Microsoft platform, users are growing fast. In Apple's new iOS system, Youku and potatoes are built-in video apps in the Chinese version. The cooperation between the manufacturers and the Youku potatoes is a recognition of our products and applications. In addition, our cooperation with the operators is very close, in terms of income is also ahead. With the advent of triple-net integration, Youku potatoes will continue to lead in the era of multi-screen interconnection.

"21st century": what does it look like in a cool potato?

Koo: Before adjusting, say innovation first. The combination of Internet with video, internet and TV is the trend of the development of multi-screen era. From the conventional, product technology, content, media cooperation, such as multi-level promotion. Youku potatoes are evident in this area, with a lot of effective exploration and innovation, and even greater success. Potatoes of course is a year better than a year, this year has "Yif Magic", "potato most entertainment", "Potato music" and other new programs, and will be more and more. Youku has some explorations in this year, "I am Legendary", "Xiao said", and micro-film. These are youku potatoes that are constantly innovating in advancing the industry's development. We have also recently worked with Sony to count Sony, and we have basically put the film products of the six largest Hollywood companies in the United States to create a comprehensive platform.

Next, we will be in the product, the technology, the content, the more does the richer, satisfies the user more demand. Especially the multi Terminal video service.