Video industry rearranged, where business intentions go

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Sitting on a gold map, Sina Weibo and the many mobile end of the outstanding products Ali apparently did not accept the pace of capital expansion, just recently, everyone has been pplive about strategic investment, and according to a grid blog, the deal is now at the end of the day. In fact, before the biggest gossip with PPLive is Sohu, the latter and pplive negotiations have entered a relatively deep level, just because of the later PPT complex financial situation and Sohu internal opinion is not unified, this makes the transaction was stranded. Now that Ali has picked up the deal, what is the mentality of inserting a taping between them?

In fact, for Ali, the present product is equipped to form their own product system is not difficult, according to Ali's strategic intentions, the platform, data and financial trends have been corresponding product groups to assist, especially O2O test water, I believe Sina Weibo will play a very good auxiliary role. But Ali did not rest long to prove his ambition to the capital markets, in addition to encouraging investors confidence, continue to upgrade their IPO capital. I think there are a few more points that need attention.

PPLive is clearly the first group in the video industry, although the market share does not have Youku potato strong, but as the video industry's old army, its user base is still considerable. And the video industry in the flow of introduction and tamping is far more stable than social, not to mention now Baidu has been in the video industry to compete, Ali acquisition pplive How much is also in order to let oneself have to challenge the capital.

Video outward expansion is the mobile hardware, think of the recent Ali to launch the TV box, we can know that pplive is not unreasonable to join, Ali itself in the hardware is not good, the introduction of TV box, in addition to the Internet traffic better transition to the family unit, is to integrate the rational needs of everyone into their own ecosystems. The early days must be the main flow of attention, profits supplemented, and then to do what, apparently Ali himself said.

Although Ali in the electric business and related derivative industry, its performance on the mobile phone can be said to be passable, Aliyun system and Aliyun phones have not achieved the desired results, and the future of TV box is still unknown, so in the hardware market again test water can no longer waste opportunities, So pplive can also be seen as Ali seeking a basis for success.

If this deal really works, then in the video industry will become a major competition in the field, the former has excellent soil, after the Baidu Archie Art and the joint of PPS, Sohu's strong development, now plus Ali into the video industry, the traditional video industry its product attributes are obviously facing subversion scene, So what's the point of focusing on video competition? I think the analysis from Ali's perspective is clearly more general.

Although Ali is a start-up company in the electric business sector, the announcement of three strategies has proved that its ambitions have been extended to a number of secondary industries, from the financial to the search, Ali's footprints as if all over the world, this one to join the video camp, I would like to enrich their profit diversification is on the one hand, but not necessarily the most important, seize this part of the market demand, Enrich their business sector, so that flow-oriented more than a place for the future mobile end products to create force, is clearly the most important intention. Because video and games are the desktop to the mobile end of the excessive representation of products, seize the transition form of the initiative, it is obvious that the development of their own lack of a lot of obstacles. Of course, the above is just grassroots webmaster Dong Zhipeng http://www.jjd5.com Personal views, may have overlooked places, please correct me.