Video legalization will promote the healthy and rapid development of video marketing

After mutation of 2008, China's network video industry to the right track, and opened up the first year of marketing, into the 2009, the development of China's video industry has been very high-profile, ushered in a new round of opportunities and challenges, will further to the maturity and standardization forward.

At present, http://www.aliyun.com/zixun/aggregation/5740.html "> Internet video has become the mainstream, the increasingly strong sense of copyright, the authenticity of the development of Internet video is the inevitable process of maturity." For video sites, this will not only constitute a high threshold, but also promote the healthy and orderly development of the industry, and video marketing plays a good catalytic role. Youku grew up in this two years, we have been focusing on the operation of copyright, has been actively promoting cooperation with the copyright party, and strive to protect the legitimate rights and interests of copyright.

From the inception of the 06, Youku began to cooperate with many copyright parties, the growing accumulation, through continuous improvement, from June to build a "joint plan" Media Hot Cooperation Alliance, to November 11 "2.0" of the launch, we have integrated more than 1000 settled in the Youku TV, film and television, entertainment, music, Public welfare and other institutions video official website Resources, has a mainstream television, film and television organizations, the top entertainment and music groups, popular stars, public organizations, such as more than 300 video official website, get 40,000 sets of hit and classic TV series copyright and 50,000 hours of film and television drama, occupy the market 80% of the mobile copyright share, a few days ago, Youku continues to adhere to the television, film, Information and other video fields all-round improvement and expansion.

In addition, for users to upload video This "Copyright gray zone" for similar video sites is a common problem, domestic and foreign. In this respect, Youku from the beginning of the establishment of a sound content review mechanism, the first good copyright. At the same time, for the "gray" copyright users upload content, Youku also adopted a copyright claim system, if the copyright owners found that the user uploaded content violated its rights, notice Youku, Youku will be deleted in the first time. And for the original content of users, if there are third parties, such as television stations to use, we will inform the author itself, through his authorization or permission, can be used for third parties. Once there is a dispute over the copyright issue, we will deal with it actively and properly in the first time.

Copyright cooperation as an important part of video marketing, Youku Deep understand the meaning of it. Can say, Youku has always been a healthy, mainstream content strategy, to create high-end, atmosphere of the video media platform, not only in the copyright for the industry set an exemplary role, more from the broadcast, distribution, production and other modes of comprehensive innovation, for netizens to bring the internet to watch the new experience of television, Youku also gives marketing customers more continuity of security and trust. The genuine video will undoubtedly promote the healthy and rapid development of video marketing.