Video marketing is poised to be ready in the cold winter

Source: Internet Café Empire Net Author: Chao Fu

Domestic video site of foreign imitation of YouTube in the "political reform" in the commercial value of the long video media transformation, for a time, domestic UGC video also began to defection, in self-examination, Self-criticism, self-denial at the same moment, began a new journey.

In the domestic UGC camp made up of potatoes, Youku, cool 6 and 56, Youku is undoubtedly the king, which means that it needs to use the UGC model as soon as possible to accumulate both users, traffic, brand advantages, quickly realize turn around, seek a new way, otherwise it may fall behind.

Not long ago, Koo in an interview that the capital of winter will be the best time for video marketing. He revealed that in accordance with Youku's current marketing development, revenue over billion this goal, in 2009 will certainly be achieved. In the author's opinion, Youku to achieve the desired benign video marketing, must be based on the following:

First, to become a new video media. This is because traditional movies, TV stations, in front of the network new media, urgently needs the new digital entertainment distribution path to expand the position, but the video station only plays the channel role, and the traditional television and so on mutually complements, can be endowed the media value, only then may finally carry on and transmits the related advertisement information, otherwise can only be "the industrial waste Flow around, can not generate revenue, the introduction of Lily plan, stating Youku has been aware of the importance of video media;

Secondly, we should use technical innovation to alleviate the bandwidth cost burden of UGC. Peer-to-peer Streaming media technology makes PPS network TV, qqlive, etc. save a lot of bandwidth, the cost is greatly reduced, even facing the capital market cold winter, still can be spent smoothly. Is the so-called, UGC high flow, the need for peer-to-peer maintenance, UGC high cost, need peer-to-peer reduction, it is learned that in the introduction of a small client software "I cool", Youku is brewing the introduction of Peer-to-peer video on-demand plug-ins.

Again, have enough capital to spend the winter. The internet economy, although the eyeball economy, but also is the capital economy, if there is no capital-driven, it is difficult to maintain a long, look at the domestic video UGC this year, the field of potatoes and youku to get a large amount of VC, now the cold winter close, only the home of food can not panic, the internet is "left" the king, only to live to the last May see the Sun of hope;

Finally, to persuade advertisers to generate awareness of the new video media, enhance The advertiser's advertising confidence. There has been such a comparison, in the TV station is tens even up to billions of ads, in the video site is millions advertising, with one-tenth of the money on the video platform, about to get TV nearly one-third or even half of the effect, theoretically is very cost-effective thing, But to allow advertisers to produce actual advertising behavior, it is necessary to persuade the concept, and through the understanding and persuasion to eventually produce specific delivery behavior, only in this way, the video marketing can make the track.

Some people suggest that the future development trend of video industry is: high-definition, media, community. In the author's opinion, as long as Youku and other UGC video station can achieve these points, it is entirely possible to stimulate the video industry a new opportunity, and let the industry embark on the right track to increase profits.

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