Video network officially announced to enter agriculture

Absrtact: August 24, the music network officially announced the entry into agriculture, following the NetEase pig, Beijing East Rice, another Internet enterprise decided to go to the field. However, the good news is hard to stimulate the price of the box in the charm, the music network yesterday, closed down 4.9 decline

August 24, the music network officially announced the entry into agriculture, after the NetEase pig, Beijing East meters, another Internet enterprises decided to go to the "field." However, the good news is hard to stimulate the "box magic" in the stock price, the music network yesterday, closed down 4.94%.

Clarifying rumors of irregularities

Le video Network 24th announced the establishment of the Internet Eco-Agriculture Co., Ltd., officially into agriculture, by the music under the control of the wine-type vertical Shangping network Wine Net CEO Rui as chairman. Prior to August 18, the music of the food electric business Platform "le Life" on-line test. The industry generally believe that the music to catch up in the day before the meeting announced the launch of Agriculture, is clearly in the release of positive, stimulate investor confidence.

August 21, the sudden emergency suspension of video network, triggering a variety of speculation. Market rumors, le-view box by SARFT pointed out that the UI (user interface) irregularities. August 24, Le Network clarified that the company did not receive regulatory authority to determine the corporate TV UI violations of the notice, the relevant business to maintain normal operation. Le video Network said that the company actively and CCTV jointly on the cooperation of the Internet set-top box for the violation of the problem of rectification. At present, the rectification program has been reported to the regulatory authorities. At the same time, we are communicating with the regulatory authorities to determine the specific requirements for the implementation of corrective action.

Analysts at the Analysys think-tank said to the Gold securities reporter that at present, SARFT's regulatory policy step by step to draw the line, the video site is also step-by-step to clean up the edge of the practice, the current industry is generally walking and watching, cautious attitude, but will never give up the "Occupy living room" strategy.

Despite the clarification, and even the benefits of a march into agriculture, the negative effects of "box rumors" have not been eliminated. Yesterday, le video net reported 37.69 Yuan, fell 4.94%.

Agricultural layout challenges Big

According to the music, the eco-agriculture of the Internet will follow the development of the vertical integration of the industry, and build the agricultural eco-industrial chain which integrates the modern agricultural production and processing, the fresh agricultural products electric platform and the cold chain logistics system, the agricultural brand operation and the agricultural products financial investment.

There is plenty of scope for agriculture, but there is no shortage of worries about its agricultural layout. An investor to the "Gold securities" reporter analysis said that the music to see the power of agricultural fresh electricity, the layout of the logic is not clear, unlike mobile phones, internet television, new energy vehicles and smart home and other industries, surrounded by the music has always advocated the ecological circle. "Le Vision should find out what its core is in order to replicate the advantages in more industries and radiate its core."

Pang to the "gold securities" reporter said, into the agriculture seems to be unable to and the music of the ecological circle to form a strong synergy, but can rely on the platform, such as video network platforms for fresh electricity business Platform diversion, do brand promotion. She also pointed out that the requirements of the fresh electricity dealers in the category, logistics, supply chain and localization operations are very high, but they lack the basis for these links. Moreover, the electricity market competition is fierce, the big guy is rampant, the music sees in this area undoubtedly will face the formidable challenge.