Video Player's Money game

Lu Jing

Bit Network Assistant editor-in-chief in Baidu acquisition Archie Art said: "Baidu acquisition Archie Art, posture has been laid out, Tencent video to clean up the old mountains and rivers, Youku, potato merger also only counted after the midfielder, the pressure increased." A variety of clients continue to struggle, a few years ago, a bunch of people do not optimistic about the video, now everyone is sure that the value of video, small lotus just show sharp angle. ”

After the combination of Youku and Tudou, Liu Dele, President of http://www.aliyun.com/zixun/aggregation/36316.html "> Youku, said publicly:" The scale effect of the merger is emerging. The merger will effectively reduce the cost of both parties and enhance the bargaining power with the copyright party. It is reported that the current price of video content is already the peak of the 2011 50%~80%.

Industry analysts said that the future Baidu will provide more resources to Archie and huge financial support, it is likely to let Archie arts further increase the procurement of copyright content frequency and intensity.

In fact, since 2012, the number of video sites in the purchase of copyright has been declining rapidly, the market generally believe that the video industry is not more rational, but the funds in the past several years after the loss, has been unable to bear.

Ecapital Capital CEO ran said that video is a clear curve and see clear pattern of the field, Baidu investment, investment risk is basically controllable. Archie only needs to stare at users without distractions.

So, Archie Art has been "out of danger", will spare no effort to enhance the user experience. The purchase of copyright will be a direct means. According to the competition law of the video industry, if the Archie art first pulls out buys the big screen, other several video websites also must keep up with the wager, the video copyright price may return again.

"There may be new industry patterns, such as fish mergers and acquisitions," he said. "Guo Yang said.

2012, the video industry opened the overture of mergers and acquisitions, 56 net by Renren, Tudou by the cool income bag, popular network is also the Hundred-Vision (600637, shares bar) strategic injection, the industry also rumors, PPS is also seeking to sell. "With the increasing throughput of Archie art, it is possible to acquire other video sites, after all, it has this strength". Guo Yang said. And Archie, the CEO of Gong has many times meaningfully said: "The future network video industry market concentration will be further improved." ”

It critic Jia Jinghua that it proved difficult to support the development of video enterprises. So, the video industry will be a "money" showdown, who has more money, who can laugh to the end.