Video promotion strategy to enhance the strength of the site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This morning picked up a mobile phone in Baidu to check the keyword XI ' an seo, ah, did not expect to enter the home page, really infinite happy, rich joy ah. Happy to share with you in my seomoz to learn from the new Web site promotion strategy-video promotion. Every time I go to SEOmoz, I get a harvest. All English site looks will be some difficulty, but you will have the difficulty of the harvest, E General can use GG Online translation, the latest technology or foreign popular faster, hurriedly brought to the dry domestic market inject new blood. No more nonsense, start with the topic.

If the site ranking is passive follow the search engine to go, is the soft power, then the video promotion method is to build the site hard strength strategy. There may be a lot of people inadvertently using video to promote, but the following may be more specific and more intuitive:

The following picture is an example of the creating a Online video strategy in SEOmoz. The following image shows the user's video in the right section of the video, and the company's Web site and the Service content information provided in the Video Information section.

Video site has a disadvantage, that is, automatic compression of video, which will make the quality of the video display is very problematic, display is not clear. So in the production of video files must pay attention to make high-definition video content.

High-quality video content (more interesting and practical) plus high-definition video screen, and then to promote the company's website information embedded into the video, which formed the advertising of the mandatory appeal! This is the real life of the bus advertising is basically a nature, bus you have to sit a few times a day, Cars and cars in the car will not automatically let you notice that the bus you can not sit? You are not selective, completely in a passive state. Good video content is also a truth, content is good, advertising information is completely mandatory into the eye of the spectators, the important thing is that the video site has subscriptions and reference functions, advertising information will spread over time, to build the hard strength of the site is these free high quality video resources.

The following is a description of the video site disadvantages and advantages:

Shortcomings：

1. Video site does not have your website traffic routing monitoring System, you do not see the user some behavior and watch the video address source.

2. Even if you have a good video content, but the user open is not your site but the video provider's site.

3. You can't earn advertising money from your video (you can't embed a hit ad in a video).

4. No one to share, link your video, there is no diffusion of the effect of promotion.

5. The video often appears in other people's ads (very common, GG ads I have seen many times).

6. Video output quality is not high (after the compression becomes unclear), playing time is also very limited (domestic Youku seems to have no restrictions, YouTube seemingly limited to 10 minutes).

Advantages：

1. Very easy to upload (legal content).

2. No bandwidth restrictions (can be unbridled upload your video resources).

3. It is easy to share (the advantages of diffusion promotion).

4. Very large traffic (video site user group is very strong, not to mention the flow of traffic).

The article is a bit long, too long article will arouse the reader's disgust, the next log will write about the video promotion optimization content, please look forward to! If you are interested, you can go to http://www.seomoz.org/blog/first. Creating-online-video-strategy oneself to look at the content of video optimization, I just give a brief description of the Chinese people's thinking. Original article please indicate reproduced from poly cloud SEO, this article address: http://www.saaseo.cn/bjseo/328.html