Video sharing: When to start a profitable chariot

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For potatoes and for me, the user experience is still at the top of the line.

The light of the idol is gradually dispersed. In addition to selling himself a good price, YouTube seems no longer able to give its peers more role models. Even if viewed more than 100 million times a day, covering 1/3 of the Internet users across the United States, YouTube is still unable to effectively turn this appalling traffic into cash.

Forage first

"This line of financial pressure is very large, do not have the first few ways to continue to get investment, unable to carry on the product and user experience of the improvement, resulting in the loss of users and into a vicious circle." "I le NET CEO Zhou Juan Tone relaxed and calm."

I le Net in October 2005 officially launched. In early 2007, I won the first round of tens of millions of dollars, such as Steamboat Ventures, a giant Disney investment agency, and the US sig (Haina Asia venture capital).

Previously, six rooms ushered in a second round of investment in November 2006. Faced with financing, the six-room CEO Liu very low-key: "After the successful financing, many colleagues feel relieved to propose to go out for dinner to celebrate, I did not agree, because the financing in the end is not a score." ”

Equally fortunate are Tudou. In April 2007, Tudou won a third round of 19 million dollars in capital today and General Catalyst. "This industry to seating in fact still early, can only say who has the advantage just." "Tudou CEO Wang said that these got the real money of the website has actually got into the next round of competition qualification."

Content bottlenecks

Content has always been an important reason for the embarrassing situation of video-sharing websites. There have been surveys showing that current video-sharing sites have a 70% to 80% overlap. Not only that, in the hot video, violence, pornography and other vulgar content occupies a considerable proportion, whether it is "cat abuse", "Yu" or the recent "degrading" video, the video site has been mired in a moral crisis.

"The quality of original video from Chinese users is really not comparable to that in Europe and America. Liu said, "I think we should come up with a mechanism to try to inspire some quality work, I believe in the domestic like Hugo such creative people will be more and more." "The six rooms have been launched in June 2007 with millions of original funds to attract quality exclusive original content."

In the final analysis, video-sharing sites rely mainly on UGC (user generated Contents, users produce content), in collaboration with the Agency's producers need long-term exploration. Currently limited to the length of micro-video and window size, can be compatible with the copyright short film is basically only MV, film flower or trailer, relatively monotonous. In fact, as a distribution channel, the creation of video-sharing sites is not intended to spread traditional content.

But for my network, things seem to be better. In addition to capital, its investors steamboat ventures the biggest value lies in Disney's media background. Zhou Juan said Disney is actively exploring the transition to new media. And I le net for Disney in China's Landing has a very large channel value. At present, Disney has put some MV, flower and other content to my music online. Can imagine in the copyright content lack of video sharing field, this will become my network future a big advantage.

But the video-sharing site will ultimately take UGC as its core, and Zhou Juan would rather expect China's grassroots content to rise rapidly, and she thinks the creativity of Chinese users has been greatly enhanced.

Towards the dividing line

"I don't deny that we were all too deeply influenced by YouTube at the beginning, that the watershed in the industry was not clear enough." But in content and users, differentiation is already emerging. Liu said that with the six rooms in Beijing as an example, their political and news video is more popular, which is not unrelated to regional culture.

I music network users relatively small age, video content is more entertaining. The most popular of the 56 is probably some little girl who is singing and dancing or talking to herself, the original content is its main content.

In terms of website style alone, potatoes are significantly different from other peers. "Our home page has been very simple, the original content to push to the first, more emphasis on the individual-centric Web2.0 style." At the same time, Wang thought after two years of accumulation, potatoes have precipitated their own unique culture. "This is by the user group, urban white-collar and university students together to create, but also adsorption their stickiness lies." ”

Ready to be sent

Wang also clearly remembers that potatoes came online only 1 million times a day in 2005, and now this number is 50 million times, 50 times times that time, nearly 1/2 of YouTube, and nearly 40,000 videos uploaded every day. As a media platform, the social influence of potatoes has increased greatly.

When it comes to income, Wang's answer is no more than zero.

I music network Alexa ranking basically stable within the hundred (detailed Alexa data see 100ceo.com), but its advertising business has been slow to carry out. In Zhou Juan's opinion, the most important thing for me now is to upgrade and optimize the product and user experience. "As long as the product is good enough, even as a search engine to become the basic needs of users, it is the best time to push the profit model." ”

Because of the main management team from NetEase, I also have a deep music network on the imprint of the technology. I le network technology core characters Tan Yi and Zhou Juan together in NetEase working time over 5 years. "They are experiencing the operational challenges from millions users to tens users. "This is a rare advantage in Zhou Juan:" This process needs to break through a lot of technical bottlenecks, because there is experience so we can take a step ahead of others to circumvent or solve it. ”

At present, the market of video advertising is not mature, the user's acceptance of video advertising is not known, so many companies have been cautious of advertising attempts.

But Wang now has a clear grasp of the stickiness of his users, revealing that potatoes will soon launch a new advertising business. As for the advertising model, he sold a message: "In short, it will be a very interesting thing." ”