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"Ups and downs," the high price of network copyright caused by SMG Chang industry Toupai 30 set of emotional drama "ups and Downs" in Beijing the day before yesterday to each set more than 1 million yuan of high prices by Sohu bought, the total price of more than 30 million yuan, set the domestic TV series network copyright sky-high. This and 5 years ago, 81 episodes "Wulin rumored" network video copyright price only 100,000 yuan, rose more than 800 times.　　The television network copyright prices crazy rise phenomenon, the industry views are different. Prices have soared. Of course, the ups and downs have its reasons for the sky-high price. First, it is adapted from Trimanly's novel of the same name. The story of the work struggle to describe the emotional novel has been red through the network, into a paper novel published after the circulation also broke through the millions mark. Second, the play by the gold medal director Tenghua screenwriter and director, he has successfully directed "double-sided glue" "Dianxiang and Anna" and other realistic works. In addition, the cast by Zhang Jia and Trung Two "as the Emperor" and actress Bai Baiho, Taiwan star Wang Yaoqing, such as the composition of the lineup is also very eye-catching.　　Many factors triggered the "ups and downs" network copyright competition, a number of video sites to bid. But in any case, sky-high internet royalties have sparked a heated debate. Some people exclaim, video website "The Burning Money" war has been white-hot, only 3 years ago, the famous drama "Latent" the network copyright price is only 10,000 yuan per episode. Today, the "ups and downs" single collection of up to 1 million yuan, how to recover costs from the market? Very risky.　　It is reported that this price has been refreshed six months ago Sohu spend 30 million yuan to buy 98 sets of the new version of "also Bead Princess" when the record, at that time, each set of more than 300,000 yuan has shocked the industry, and in this half year, the unit price unexpectedly again fierce 3 times times, the rise of the big staggering Website extravagantly to hit so much money, is it really worth it? It is said that this is a video site in the blood fight, designed to pass a big gamble in the market highlighting its brand influence. Now the annual real hit drama is actually only 10 deploy, the major sites are to be snapped up, and with the TV synchronized broadcast, resulting in this six months of TV network copyright prices crazy. Some websites believe that this is to become the leader must have "style", in fact, is also a helpless move, in the fierce competition, who flinched means lagging even eliminated.　　After five or six years of hard work, hundreds of video sites now survive less than 10, now again to the critical stage of life and death. SMG Chang Industry general manager Souxiao said, each episode exceeds 1 million yuan, this inside although has the risk, but the website must have its strategic consideration. For the TV drama market, constantly creating sky-high prices is a good thing, only high quality price can guarantee more money to boutique works tilt. Moreover, the soaring Internet copyright prices have helped to reduce the repetition of TV dramas on the screen.　　Now, the network and television stations synchronized broadcast, is conducive to attracting young people to watch TV. Still content for the king according to the reporter understand, many young people watch the way of TV dramas have changed, mostly on the internet to watch. The data shows that there are 29 TV dramas in Sohu videoClicks more than 100 million times, and Youku in Shanghai TV Festival also announced that there are 6 TV series of hits broken billion, the new version of "also Bead Princess" clicks easily breakthrough 300 million. The surge in clicks has emboldened the video site to hit the money to buy TV dramas.　　Away from the screen close to the network, this is the trend of young viewers, this should also be the cause of the TV series network copyright prices crazy, not only reflects the increasingly brutal video site competition, but also proved that the TV series "Content is king" the competitive nature. Chief journalist Yu Liangxin