Video site How to spend "late autumn"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2006, I spent some time to visit a few video site mister, from their words, clearly feel their ignorance of the future and sense of crisis. This year, the veteran video-sharing web site Tudou President Wang said, most video sites will die on the beach, and even the media so put the 90% video site will disappear. But it is now in the fourth quarter of 2007 years, the reality is not as bleak as predicted at the beginning of the year.

Analysis of the present situation, I think there should be several facts worthy of attention. Whether it is the end of the "entrepreneurial model" Mysee, the capital player Chen under the video site Uume, or the new original Sohu Vice President Shanyou do cool 6, they have a common feature, that is, most of the source of funds are venture capital. Then why Mysee, Uume to fall, and cool 6 such a new person can stubbornly stop, I think the reason is that the failure behind the VC's own advantage is not obvious, coupled with the manager's inexperience, the decline became inevitable.

Shanyou's Cool 6 investor is DFJ, the most established venture capitalist in the United States, and an investment is 10 million U.S. dollars, the old website Tudou Investor is the most domestic investment project venture capitalist IDG; and Uume's investment party Chen a boat of the Thousand oak group despite the Lenovo investment as a prudent investor's favor , but the source of capital is too fragmented. As for Mysee, its investment in the northern Lights in the country is not a lot of investment, and, mysee "entrepreneurs" high burning in spite of hit, but in the video site "Winter", after all, can not be like shanyou and Youku Koo, in the network lap.

However, whether to have the above mentioned good VC and strong managers, video site can sit still? believe that every video site managers are not so confident. Because no one can really say how much longer it will take to get to the real scale effect of the advertising or technology platform services they identify. And the meagre income directly leads to the instability of the team and investors ' short-term speculative mentality, that is when how to sell, but how many buyers are willing to buy the minimum 15 million U.S. dollars (Koo said the video site to invest at least 100 million yuan) of the site? Two video sites added, believe that from the total number of video to traffic, are 1+1<2 results. How much is the price acceptable for such acquisitions and acquisitions? The existence of these doubts has led us to see the emergence of large-scale transactions at present.

These are still in the market to fight video site, whether really like some people said in the past are "twin brothers", you copy me, I also copy you? In fact, it does not seem to hold up now. Because, the present pattern is, in this market has the technical player, also has the Content Type contestant. After such a distinction is divided, one of the most natural presumptions is that each has its own way of living. Although for the video site, there are a lot of customers, there is a need to do video site, there is a need to do video live organizations, there is a need to do video ads advertisers, but on earth, which one can become the real largest money? The views of each family must be different.

And I think that online video is like e-mail, although the future is indispensable, but it is not realistic to collect money from people watching video, just as there is no chance of charging email users for the present. And the relatively high cost of video production and the relatively low cost of text, resulting in the traditional video media such as television relatively inadequate competition and traditional text media such as paper media relatively full competition. But in the Web, video sites have less competitive advantages than traditional online media (except for capital thresholds). The relatively high cost of manufacturing is unlikely to allow a VC to create a video site, in the case of the income outlook is not clear, rashly to learn CCTV has the original video producers such as CCTV, and the content of the homogenization will eventually become the competition for mass flow, the most effective method of contention is the best technology. But there is no way that so many development teams can make most video sites have exclusive technical advantages. Therefore, in the user's original enthusiasm and can be realized without substantial breakthroughs in the premise, to do everything possible to do the flow of video site is the current core goal.

This does not mean that these video sites have not yet focused on building revenue models and expanding the size of the revenue, but in the process of waiting for revenue, the most important job as a manager is probably to increase the flow under the premise of reasonable control of costs. In this way, there will be an early leisurely network actively with the CCTV international cooperation, as well as the latest 酷6网 and storm audio and video cooperation. These collaborations, while the content of the video site will be harvested, but more important, to borrow their own video technology, to change back to greater traffic. This is the purpose behind these collaborations.

Of course, such a cooperative exchange rate (and, of course, some revenue) process, ultimately does not solve the actual problem, find ways to get more advertising or technology platform services revenue will be the next 2 years video site focus. And the fight for advertising may not be a good prediction can change, the video site can do is to meet the advertisers or video users of the requirements of the user. But the Advertiser to the network Video advertisement interest degree and the urgency, will about the video website Development Lifeline. As far as I can see, similar to the network of those spam ads began to slowly appear on the video site, this kind of thirst approach will eventually lead to what the results are still unclear, but it is certain that the lack of video transmission and advertisers need to judge the full experience of talent, will eventually block the innovation of network video advertising process, if this process can not appear as "Super Girl" phenomenon in television, video site may appear narrow to the plight of this, traffic will become a can only see but worthless things.

This is not the most frightening result, but the result is that every video site manager is prepared. So, between the advertising and technology platform service revenue, no matter how the outside world says, "both hands grasping, both hands want hard" thinking will dominate the short-term video site development ideas, but the prerequisite is that the VC behind enough to believe that their "son" can grow, otherwise, sell will be the next 2 years of the theme.