Video site: Learning from the electrical business

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Carding the development of electric business, we can not find that, from the emergence of electricity dealers to today's prosperity and household names, the electric business platform in the development process to implement a series of strategies and methods, such as for the cultivation of online consumption habits, consumer-to-consumer in the strategic proportion of the adjustment, the guide for businesses, the formation of the industry's ecological chain to promote , the planning of marketing activities, and so on, now these electric dealers have used the strategy, is being picked up by the video site, wantonly use, enjoy their play.

Improve the shopping experience

Imagine if today we buy a product in Taobao, still need a few times to run the bank opened Alipay, still need to wait for such as snail-like express, still be inferior to the commodity pits, still complain no door, then there is no way today's electricity quotient pattern and electricity business day into the bucket gold. Ma Yun is called Godfather, is its leadership under the Taobao, improve the online shopping experience, and even the establishment of the online purchase of the consumption process and standards. So women no longer shopping malls, men no longer with women to go shopping malls, everyone from the mall out, into Taobao, Beijing east, the cat. Similarly, if today we watch video on the computer, or the card is dying, slow to death, a few minutes of buffer, I believe that no one would like to drop the TV in prime time, sitting in front of the computer. Today's video site in the video technology updates and hardware improvements, the user's viewing experience, obviously improved a lot. Of course, the experience of the improvement, there is no end, the video site is also trying to play in advertising, subtitle production and other aspects of continuous improvement of the user experience.

Cultivate consumption habits

We might as well think about it, how they were lured to the habit of online shopping, one of the biggest factor is the choice of online shopping more, because more merchants, more products. Video site for several years, the continuous purchase of copyright, is to give customers more choices, so we have gradually left the TV, sitting in front of the computer. Enough video content is not enough to keep the user away from the TV. Video sites are trying to provide content that television cannot provide. For example, Sohu's American drama, potato Youku's homemade drama, Archie exclusive monopoly of popular TV programs, users can randomly choose time to watch. These are the ways in which users get used to watching video on the computer, not television. Of course, 10245.html "> Video web Site development in the early days of free consumption habits, the current video site is also trying to gradually reverse, such as some video sites and video clients, the introduction of the time period for free to enjoy VIP viewing, when we become a VIP, found the picture more exquisite, More fluid, we are beginning to accept the logic of watching video charges.

Seek quality Resources

When we are accustomed to online shopping, and feel more convenient online shopping, some people will encounter fakes, inferior products. This time, Taobao launched a crackdown, and began to gradually abandon small c, and turned to B. Day Cat Online, Taobao market low ebb. More brands have entered the market, inferior products are forced out. This is the process of seeking high-quality resources, brand business is high-quality resources. Video sites are also constantly seeking quality resources. On the one hand is the quality of content, such as the exclusive monopoly of TV play, big things like odd art. On the one hand is the quality of advertising resources, such as brand placement of the proportion of advertising, such as Sohu Video brand advertising all over the network to promote. Even the sharing video site Youku and potatoes, but also in the content control, polymerization, production more stringent. It can be said that the video web site industry is moving from the Consumer-to-consumer quality to the quality of the transformation of the road.

Some people say that video site conspiracy is the deepest, when a large number of users, they began to charge. When a large amount of video resources are monopolized, money is started. After relying on the TV station to grow, the TV station will in turn depend on it. It's not a conspiracy, it's overt. Conspiracy to secretly do things secretly, set a trap, you do not know stepped in. Overt is set up a trap, you know is a trap, but also to step in. Video sites play the latter.

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