Video site Qi Yi announces brand upgrade, launch Archie brand and launch brand new logo

This is the October odd art release "Archie Art Freedom to see" brand advocates, the start brand to create a plan for another action.

Archie Art Logo design concept for "Archie art, freedom to see, screen life" to "screen" as the core visual elements, based on the "screen" ubiquitous development trend, embodies the interactive characteristics of multiple screen integration and network video, Chang Qi Yi Art is intended for the full screen era leader's intention.

Qi Art official said, "Love", is "caring", is to understand the needs of users, so that users enjoy quality video and service mission embodies; Love ", is" loves ", looks forward to the product, the content, the service wins the user, the establishment user identity brand; To enlarge the I, fully manifests to the individual user (i) Respect, the interaction Characteristic (consortium) and the Innovation Spirit (innovation).

Qi Yi also announced the launch of iqiyi.com domain name, and will be in the nationwide "Archie Art" theme series of user activities. This marks the network video industry has been from winning users know the "Traffic competition era", officially into the encirclements core users, the user "preferred to watch the platform" of "brand competition era."