Video site to change the body of the platform by the civilian Idol pull marketing

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Video sites now look more and more like TV stations, initially they were just making interesting short videos, and then they started to collaborate with television to provide TV dramas; now, the video sites are ready to intervene in the art picks, and they're doing all the trying to help pull the marketing.

Last weekend, the video site Youku officially announced its interest in the entertainment industry, a carnival called "I am a cow" will be staged by the site at the end of July, during which the site launched a variety of grassroots stars will debut, of course, Youku will also seek new marketing hot spots.

One of the most important marketing methods is sponsorship and implantable advertising, "We have done exploration in the first half, and the United States has cooperated with a private kitchen column, through the diet of cattle to show, which implanted a lot of beautiful small household electrical appliances." "Youku CEO Koo said," This time the bulls will cooperate with Master Kang. "The reporter learned that the main way to cooperate is sponsorship and advertising."

Of course, the emphasis on the production of stars and put them to the mainstream, so the content of the production method is also relatively safe, at least in the copyright, video sites will rarely face litigation risk, before, many video sites because of the eager to expand marketing revenue and expand the content of the film and television, so the wrath of

Koo also explained the video site in the content of the expansion of the transformation, "2007, in order to expand the user size, we launched a hot ' Pat ', 2008 is the year of video marketing, we cooperate with the TV station ' hit Theater '. "And this year, Koo that the popularity of video sites has accumulated to a certain stage, resulting in a number of grassroots stars, enough to support the positioning of the platform, and can be in the marketing approach to make more innovation."

However, Koo also stressed that Youku will not be "push stars" and embark on the entertainment company's road, "positioning or Internet platform." He also did not disclose the amount of advertising and sponsorship that the "bull-man strategy" would bring, saying only that it would be a strong complement to the size of the original income. In April this year, Youku announced that its monthly income has surpassed tens of millions, but it is clearly not enough for the fledgling video industry.