Video site to focus on online games to open a new mode of marketing

Source: Internet
Author: User

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It is reported that 酷6网 recently with China's first online gaming platform Hao Fang Network reached a strategic cooperation, this is the only video site in China with a number of game sites to cooperate with the video-sharing portal, the industry has speculated that the 酷6网 of strategic cooperation has begun to adjust?

After receiving the message, the reporter logged on the Hao side of the site's game interface, in the game interface did not find cool 6 elements, then the reporter clicked into a game, after the game closed the video box pop-up 酷6网 interface, to show. Through this way, Hao Fang is bound to bring 酷6网 huge flow, but at the same time 酷6网 also brought to the Hao Fang a platform to show their own.

As China's first game platform, Hao Fang already has 62 million registered users, the highest number of online users can reach 500,000, 酷6网 the cooperation with the Hao side is not cool 6 the first time with the game platform of cooperation, in August 2007 酷6网 had with the U9 Network for Strategic cooperation, and China's largest online game " The Perfect World "also 酷6网 with the" Perfect Video "contest, which has many excellent videos through the Cool 6 platform, has been broadcast in the CCTV-6" Love Movie "column.

Reporter then telephone interview 酷6网 related person in charge, "酷6网 this time cooperation with Hao Fang is one of the biggest strategic cooperation of both sides this year, this cooperation is only a beginning of cooperation between the two sides, the future will be more in-depth cooperation, Hao Fang brought to cool 6 more traffic, cool 6 also brought to the Hao side better show platform. Through this cooperation, both sides of the market influence have been greatly improved, which will be more beneficial to the future 酷6网 and the market operation of the Hao side.

Network video industry as China's internet has just arisen in the industry, in a short span of a few years to gather a large number of users, but as a new network media, in addition to rich content, huge network traffic and brand cooperation is the cornerstone of the survival of the site. Industry experts believe that "酷6网 with the game site is not the 酷6网 of the strategic adjustment, but 酷6网 with a unique vision to find the game behind the group with its core users of the site is very consistent with the core users to consolidate the brand loyalty, while expanding its brand influence, this is the true meaning of 酷6网." ”

It is understood that the 酷6网 market cooperation is not limited to the game site, known to have reached strategic cooperation with 酷6网, Baidu, Sina, NetEase, Storm Audio and other well-known companies, 酷6网 is bound to the powerful combination of marketing strategy to play to the extreme, but also opened a video site in the field of a new way of promotion.

酷6网 in charge that the development of China's video web site has risen, but by the traditional internet marketing model, the impact of China's video site promotion is too single. and 酷6网 in its own unique mode of operation, with the Chinese industry well-known enterprises such as Baidu, NetEase, Storm audio and video, Hao side of the cooperation to make it in a very short period of time has accumulated a large number of users and advertisers, occupy the video industry's First Army status, I believe that the future 酷6网 with more well-known enterprises to cooperate.

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