Video site to grab the living room is to promote self-control

Absrtact: December 18 Afternoon, another video website released a plan to occupy the living room. That afternoon, Youku Potato announced the cooperation with the continent Electronics, Youku potatoes will be transplanted their own copyrighted content to the same continent electronic broadcast control platform. On the other hand, in addition to video sites

On the afternoon of December 18, another video website released a plan to occupy the living room. That afternoon, Youku Potato announced the cooperation with the continent Electronics, Youku potatoes will be transplanted their own copyrighted content to the same continent electronic broadcast control platform.

On the other hand, in addition to the video site, 360 also to the living room market, seize the user living room of the war has been a hair-trigger, the market why attracts a large number of internet companies mouth-watering?

Zhou personally asked the box products

After Millet, 360 recently also spread the message of the Internet box, the current product in 360 is still in the confidentiality stage, according to reliable channels revealed that 360 attaches great importance to this product, and is Zhou directly involved in one of the few projects.

It is understood that 360 of the internal current product has two expectations, the first is expected to be sniper Archie video sites to occupy the living room plans; the second is expected to be the product as a pathfinder, through this product to explore the possibility of 360 to seek video business.

Unlike 360 internal expectations, the capital market is more of the view that 360 videos are for manufacturing concepts.

Investors Shiping that millet, 360 of these internet companies launched similar products mainly for the concept of manufacturing. Last December, for example, the shares hovered around 15 yuan, which rose more than 6 times times over the 1-year period, citing the company's concept of Internet TV and Internet boxes.

Benefit from the living room concept is not just a video network, millet in 2013 in addition to continue to launch a variety of mobile phone products, in the capital market introduced the largest concept is to seize the living room. Millet box, millet Internet TV These products have been launched, not only to earn a large number of users of the eyeball, but also attract the attention of the capital market. In the past 1 years, the value of millet company has risen 6 billion dollars.

Shiping said that the capital market is most concerned about the concept, in the past 2 years Cross-border is the most easy to attract capital concerns. The market value and valuation soared after the cross-border of Lok, Millet and 360, which rose nearly 3 times times from the end of last year's 30 dollars to $94 since the search was done. From this point of view, these internet companies to seize the living room products, mainly to improve the focus of the capital market, this and video sites to occupy the living room of the purpose is fundamentally different.

Video site to grab the living room is to promote self-control

According to an unnamed person who declined to be named, the competition in the past 3 years will revolve around the living room and the mobile end of the year, if the competition for the video site is primarily PC-side, which is reflected in two areas:

First, the past video site has been in the state of burning money to buy copyright, and with the advent of the mobile internet era, video site's own production capacity has become an important weight of competition, so Youku potato in 2014 will focus on homemade content rather than buying a large number of copyright dealers.

"With a lot of good homemade content, what channels to publish it?" From the past experience, the individual PC channel is clearly not enough, and the living room and mobile end is the best way to promote high-quality homemade content. So that PC side of the competition is more willing to hit the money than the home, to see who buy more drama, and now is more than who production capacity, who has a wider distribution channels, from this point of view, the main push self-control and rob the living room and the mobile end is complementary. said the person.

Second, the video site has a strong self-control and PC, living room, mobile end of the broadcast channels, the price of advertising will be greatly powerful. The future of the domestic 30-year-old mainstream users will be through the Internet TV, box channels to watch video, rather than traditional cable TV, in this context, video sites will further devour the traditional cable TV advertising share.

"Now the video site is generally at a loss, why?" The main reason is that advertising is too cheap, you have to raise prices, only rely on the PC side certainly not, but if your ads can be played on the user's TV, the value is much larger than the individual on the PC. In the past, advertising is too cheap to occupy the living room so that the advertising value of video sites to further highlight. "The person thinks, in order to raise the advertisement value is the video website to occupy the living room the important reason."

Inventory: The living room products of each company

Millet: Now a total of 2 TV boxes and 1 Internet TV, of which 1 generation TV box has been eliminated, the current main 2-generation products, launched in September 2013, the use of CORTEX-A9 dual-core processors, the price of 299 yuan. Internet TV by the weft Chuang generation, using 47-inch screen, built-in MIUI system, the price of 2999 yuan.

360: The upcoming launch of the 360 box, the official information in the secrecy phase, still can not determine whether the future will launch Internet television, but there are news from other sources confirmed that Zhou to the video project is very concerned about, 360 box is he directly asked the product.

Le view: now has launched 1 video box and 3 Internet TV, which box product price of 490 yuan, including 1-year service charge, 40-inch TV price 1499 yuan, with 3D function 50-inch TV price 2999 yuan, remove 3D function 50-inch TV price 2499 yuan, 60-inch TV price of 6999 Yuan, the three TV all need to bind 490 yuan annual fee.

Archie Art: With Skyworth launched 299 yuan box, and Tcl launched Tv+ products, and music, Millet is different, Archie art is not directly to do hardware, but with hardware manufacturers, will be Archie system embedded in the hardware manufacturer's products, the future of the two sides share the advertising split.

Youku potatoes: With the electronic cooperation with the continent, the copyright content transplanted to the same continent's broadcast control platform, its model and Archie art similar, there is no box and internet TV products launched, but there are exact news, Youku potatoes have been set up Internet TV project.