Video sites advocating original programs do not do single porters

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The current video site is more and more, such as we are familiar with the love of Qi Yi, 11570.html "> Thunder See, Youku, Tudou." We often use the premise, but can not help the development of these video sites have doubts. Because it is not difficult to find, video sites released some of the film is basically the same, only the speed of the selected site has become the user's choice of conditions, but the video site is just a simple porter, what is their permanent iron rice bowl?

Video sites advocating original programs do not do single porters

The development trend of video website

Before the statistical data is not difficult to see, to Youku, Tudou as the representative of Professional video site, in fact, their biggest main revenue is rely on advertising, mainly users in the video, the ads are interrupted, suspended advertising, or the exclusive title. In fact, the development trend of the video site is still relatively backward, relying solely on advertising revenue is very one-sided, and for the future development of video sites, I believe it is more distant things.

And in yesterday's video website 56 nets in Guangzhou held the Customer promotion Conference, everyone company vice President, 56 net general manager Zhou Juan in the reporter interview, said: "The video website must have the original content which the difference, cannot only be the television station and the film and television company's ' Porter '." Ms. Zhou's point of view is actually to wake up the development trend of video site, because we can not deny that any platform needs a condition to constrain other industries, become a monopoly industry.

Of course, for video sites, it is hard to say that it is now a monopoly. After all, video sites push the video is basically provided by the television station. On this point, the video site if you want to be above the TV station is very difficult, after all, video site is no way to get first-hand information, unless the TV series, the film dealers do not want to make money.

Video sites advocating original programs

Video site is a need for new information, any platform can not rely solely on other platforms derived. If you want to have an irreplaceable industry, you must be able to monopolize the market. And this is precisely the video site is currently not able to do, so that the video site should advocate the original program, to attract more users of the eyeball, can really have their own place.

For example, to create a number of related columns, the introduction of a number of micro-movies, you can allow users to play, at the same time push out the corresponding selection rewards, will certainly get different repercussions. At the same time such activities, greatly enhance their brand image, increase the visibility of the brand, while beyond the other peers. In fact, the video site is not necessarily all copy, not just a display of perspective, if the initiative to the user, I believe will be more revenue.

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