Video sites moving to the Internet next outbreak point: Living room

Absrtact: Wang/video industry and TV Terminal Fusion situation continues to ferment, video site to the Internet next outbreak point: Living room. Recently, after the music video network, PPLive, Tencent also announced with the Chinese network Television (CNTV) cooperation, the common layout of internet TV

Wang/Photo

Video industry and TV Terminal Fusion situation continues to ferment, video site to the Internet next outbreak point: Living room. Recently, after the music video network, PPLive, Tencent also announced with the Chinese network Television (CNTV) cooperation, the common layout of Internet television business. Analysis points out that although IPTV technology in a year is still not up, but the video site for the competition for TV end users have been in advance layout. It is worth noting that, after the battlefield is transferred to the television, the website will still face the problem of homogeneity of content.

CNTV license plate into fragrant meat and potatoes

Recently, Tencent said that it has cooperated with CNTV's subsidiary company in the future to launch an exclusive TV QQ video chat tool. Meanwhile, Tencent also revealed that it will cooperate with future TV in the field of Internet TV video, and introduce its Internet video copyright content into future TV platforms. In addition, more value-added services will be added to the Internet TV platform by means of payment, E-commerce and other services.

For the cooperation, Tencent CEO Ma (Micro-blog) confident, he said, Internet TV will become the PC Internet, mobile Internet after the third largest emerging industry, Tencent will be based on the needs of TV users, developed more suitable for "living room users" of the products used. At the same time he also admits that the Internet next breakout point in the living room.

In fact, each video site for the "Living room Channel" layout has started quietly from the beginning of this year. The reporter learned that, because CNTV has IPTV license, PPLive and CNTV have reached a cooperation with them in January this year and February respectively. According to people familiar with the matter, Youku is also working with CNTV to deal with related issues.

IPTV still needs one year development period

What on earth does internet television attract a lot of video site layout? data show that 2010 China's Internet TV market revenue of 50 million U.S. dollars, according to digital TV forecast, by 2016 the figure will increase to 1.38 billion U.S. dollars.

"In addition to the rapid expansion of market size, at present, the field is not yet in the development period has become one of the important factors for video site competition, Zhang Yi International analyst, said," Although all the families grab hold of cntv thigh, but IPTV (using broadband cable TV network, set the Internet, multimedia, Technology, such as communications, which provides interactive services to home users, will not grow in at least one year.

He further said, "In fact, at this stage is the video site and cntv the most appropriate time, CNTV in the development of a large number of content providers to do the content support, if the CNTV developed after the cooperation, video site from the divided into profit and other aspects will be reduced." ”

At the same time, the industry also told reporters, Cntv is a nationwide centralized broadcast control platform, can be seen as a national license to play, must and CNTV cooperation is legitimate, video site and CNTV cooperation is actually want to use the CNTV license.

Competition will sink into homogenization

Although the Internet TV has become a video site to expand the output channels of choice, but the content is still difficult to avoid homogenization.

"The current video site broadcast range has covered the traditional PC and mobile end." The collaboration with CNTV is actually a video site to its own content resources to provide a channel to broadcast. "Zhang Yi said," because the internet TV market is still groping period, in the broadcast content must be based on the network video hit drama, for the long tail content will not be too much. And for high-quality content on the PC side, the video site has been spent heavily in the Rob, then on the Internet TV will still rob these content. ”

It is noteworthy that the Internet TV and the traditional TV users have a great overlap, the user's visual habits and tendencies will also have a certain degree of convergence, which will further make the competition of video sites into the same quality mire.