Video Super TV: "Super" is only super cheap?

"China National Grid May 9" May 7 afternoon, the music network finally let its Super TV in a well-designed press conference, but less than 2 days, public opinion has been overwhelming, the general view is: "Video Super TV in addition to super cheap, functional experience and no number of breakthrough feat, Video TV to subvert the television industry is too ridiculous, plainly like a "TV version" of the millet mobile phone? Some people say that le Vision made a big announcement, from the stage props to the speech style is entirely the standard Apple style, can be the final release price, when suddenly jobs became the general waiting. According to Le view introduction, Super TV has the following highlights: Using Qualcomm's chip technology, the world's first 28nm1.7 GHz four core, the fastest intelligent TV, 60-inch screen with sharp 10 generation line LCD panel, Foxconn Foundry, built-in CNTV client, the most complete film library, that is, "music + sharp + Qualcomm + Fuji Kang + CNTV ". This is a high starting point of the "hybrid" works, is described as "the planet's most powerful hardware monster ever". However, it is the "monster" or the ordinary varieties of its own failure, it must be compared to see clearly. Le Vision has been emphasizing the subversive nature of its Super TV, first of all, it is the world's fastest subversive, not really in the door before the experience, it is difficult to describe the four-core 1.7GHz speed is how fast, but Hisense released last month VIDAA Smart TV has been known as the world's fastest operating speed, just 0.1 seconds of "0 waiting" response speed , even if the video super TV operating speed of less than 0.1 seconds waiting, but the significance of this gap. The video Super TV also demonstrated its magical voice search function, that is, to its super remote control to say what you want to see, the TV can automatically search the key words related content. On this point, in fact, the early pioneers of color TV companies, Changhong has already launched in its smart TV full voice browser and voice service platform, in the voice control, voice input, voice search, voice solutions, and other functions of the technology forward-looking than the video super TV more. Le Vision claims that its Super TV sets all the features and experiences of smart TV, however, as the thin contrast, the so-called super TV each functional experience is not necessarily how super, but it X60 model of the TV to sell 6999 yuan Price is very cheap, but only in the Music network shopping mall sales. A senior media person concerned with consumer Electronics said to China's National Grid correspondent, "Calculate the current panel price, think of its selling music and video box routines, to see it in the box stage accumulation of user stickiness, from the book to see the Super TV has earned, but do not rule out his this is to make a gimmick, late in the various inputs may make it lose money. But as I said, the Super TV is not selling hardware. The industry knows that the advantage of the video TV products is its content application, its Super TV's profit mainly depends on the consumer content and the Intelligent TV application store mode, the video Super TV built-in CNTV client is nothing more than highlighting its content on the advantages. However, the current domestic consumer of smart televisionContent payment is still in the cultivation stage, changhong an insider on the television super TV profit model to reporters, "This is not consistent with the current consumer habits of domestic consumers." A number of terminals, sales of content, music is the dream of TV business model, but also the entire household appliances industry, but, this is a mixed emotions. In fact, from the current domestic color TV industry development trend, the content is all manufacturers continue to explore and pursue the direction, but in view of the game of interest-related parties, color TV market sales still rely on the hardware. In accordance with the current professional play of color TV industry, home Appliance Industry observer Liu Buzhong that in front of the music, there are at least three mountains: the first is the brand, music to do TV brand image is almost zero. The second is the sales channel, its products only in the video site sales, and even did not enter the Jingdong, cat, Suning easy to buy, le See is too confident, and color TV such large appliances, usually through the offline channel sales. The third is after-sales service, music should be the framework of after-sales service system as soon as possible. And these three mountains can not be overcome, there is no future music video.