Video Super TV won "New Product Award" by Electronic Video Association

Recently, the "2013 (eighth session) China Digital Television Annual Celebration", sponsored by China Electronic Video Industry Association, was set to fall in Beijing. Le TV super TV X60 with world-class quality, twice times the performance of half the price, the ultimate UI interactive experience, in the fierce competition to stand out, won the best "Create new Product Award." The festival to "boundless vision and wisdom to create the future" as the theme, listening to the Ministry of Industry and other competent department leaders, China's Electronic Video trade association leadership of Digital Television development trend of the brilliant speech, and share the success of outstanding enterprise experience. Liang TV senior vice president of the festival, to the leaders and the industry to explain why the Super TV is popular with consumers. He said that the current consumer subject is a group of younger, more dynamic and Internet experience, so the product experience must be from the market, service, user experience in the process, if not seize the new needs of these consumers, a business or even an industry can not survive. These dynamic consumers will pay more attention to performance, software and content in addition to appearance and hardware when they choose to buy a TV set. According to the introduction, music mainly through independent research and development, hardware, software, content, core applications, and then through the Internet model of the industry chain Synergy, creating a "platform + content + Terminal + Application" of the complete ecosystem, similar to Apple in the mobile phone field to build the ecosystem. At the same time, in the product concept and marketing, as a result of the use of CP2C mode, so in the product development, sales and other links, users can not only put forward some of their own needs, but also to carry out targeted production, changed the past in accordance with the production of batches of the way, according to the demand for linear production orders to drive the market.