Video web site cold to the game broadcast: Copyright fee high Marketing Value low

The high cost of copyright in the Olympic Games in London has been in the torch relay, distance opening only one months, a video site of the Olympic area home impressively show "according to the opening of the Olympic Games 409 days," the video site on the importance of sports events can be seen. In fact, many of the video sites that used to be the spenders of World Cup games have few sports-related content.　　Analysts said that the huge competition broadcast copyright and such programs and video site stickiness of the height mismatch, causing the video industry to cool the heat of sports resources. No money, no authorization. From the 2008 Beijing Olympic Games, the 2010 World Cup, the video site spent huge sums to buy the rights of broadcasting rumors, how much is the right to broadcast sports events how high? Industry insiders told reporters, "in general, the Olympic Games to buy broadcasting rights and promotion costs, less said also tens of thousands of dollars, Even if the European Cup of the recent intercontinental tournament had been sold for millions of yuan, the person added, "Even if the video site is willing to spend the money, the problem is that even if you put the money on your head, people may not be willing to sell it to you." Recently, according to people familiar with the situation, only one months before the opening of the Olympic Games in London, Cntv, who has the right to broadcast the new Olympic media, has been slow to announce its policy on broadcasting rights for independent video sites.　　A CCTV network channel Cntv insiders told reporters, "At present we only for the portal site has distribution program, for the independent video site is still part of the discussion and planning." In fact, the crux of the problem is that the authorized pipeline is too concentrated.　　The reporter learned that for the European Cup and the Olympic Games such as the top sporting events, its direct broadcast rights and broadcasting rights must be obtained through CNTV or CCTV. However, for the video site, "Now is to get the right to broadcast, but also immediately close to the opening of the tournament, there is no time for investment," one video industry person complained, "instead of risking a huge sum of money, we might as well give up buying."　　"To this end, Youku CEO Koo (Weibo) has said publicly," we do not buy the right to live the Olympic Games program. "　　Sports resources have no long tail effect in fact, in addition to the high cost of copyright, investment time and other reasons, the industry bosses gradually found that video sites may not be suitable for sports events, this is the video site to alienate the most fundamental factors of sports events. It is reported that a number of video sites to reporters that "the short life cycle of sports events, even if the international game is more than half a month, and repeated viewing rate is very low, for us, almost no long tail effect, this piece is not worth our effort."　　In contrast, we are more willing to buy some film and television content.　　To cool the video industry's enthusiasm for sporting events, Analysys International analyst Zhang Yi that this is very normal, he said, for the site, the cost of sports events lower, less than film and television drama cost-effective, now the site is still not profitable, more willing to spend money on the edge, the reserve film and television drama resources more reliable. A homemade section on the content of the eventHead, the reporter found that its funds and personnel to invest far less than publicity, a video site, Mr. Chen frankly, "from the financial aspect, the site from the news media and news agency purchase of the consultation on demand for copyright, that is, the relevant pictures and video resources, also twenty thousand or thirty thousand Yuan."　　The so-called European Cup, the Olympic Games, the operation of special events is very small, the external publicity of the London report Group is only two people. At the same time, other people in the industry pointed out that "sports competition is a big event, video sites do not participate, we will be rich channels, to cope with doing on the line."