Video website profit appears in the Dawn

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Information Times reporter Mo Techun

In recent years, with the loss of bandwidth and server costs, the major video sites continue to increase the proportion of copyright content, and therefore more and more by The Advertiser's recognition, the road to profitable video began to clear.

A few days ago, by the Tudou Alliance China Film Group jointly held "2009 Potato Image Festival", together for the original podcast (video sharing) content awards, and announced that will be invested in the award-winning works shot. Chinese image industry "the most heavyweight player" in the film group to join the investment, and the original video industry packaging, means that the video site will insist on the purchase of copyright, through the cultivation of original to explore the road to profitability.

Industry packaging for original video

For young people who love video art, April 18 is a time when their dreams come true. The "2009 Potato Image Festival" jointly organised by Tudou and China Film Group was awarded for the original podcast content and announced that it would invest in the winning works. Chanhai, general manager of China Film Group Production Branch, said that this year will invest in filming 150 mobile movies and 150 Internet movies, "We will be the Potato Image section of semi-finished products packaging, for the finished product will be directly publicity, sales." ”

In addition to the Chinese imaging industry, "the most heavyweight" China Film Group to join the investment, Tudou also built the "video Project promotion meeting" for the domestic major television stations, mobile operators, wireless new media companies, brand advertisers, such as matchmaking, guide them to the video creative team for content procurement or investment, " The current Internet video content only to introduce real gold and silver, in order to make the corresponding production industry bigger. ”

China Film Group will be the original video industry packaging, means that the original video from "spoof and vulgar Self entertainment" sublimation for the investment prospects of the video industry, but also means that the potato as the representative of the user upload video site to insist on the cultivation of original, on the one hand insist on the purchase of copyright, with two legs to explore the prospects of profitability. Tudou's CEO Wang also announced that Tudou will pay attention to the upstream of the video website industry chain in the future, acting as the investor's role in looking for filming projects and creative talents, investing heavily in video programs made for Internet advertising, Wang called it "Made for the Internet". At the same time, Wang Micro to this reporter said, Tudou insist on playing platform, will not intervene in the production.

3G will pull mobile video demand

It is understood that video web site operating costs are mainly three large chunks: bandwidth, server and promotion, which high bandwidth costs so many small and medium video sites overwhelmed. Previously, video site total expenditure of 60% to 70% are invested in bandwidth cost, and bandwidth costs and the increase in the number of users in direct proportion. Youku's CEO, Koo, has revealed that the growth rate of bandwidth costs has slowed since the number of users doubled in 2007 and 2008. With the adjustment of the product layout, the potato side also indicated that the bandwidth cost also dropped sharply. Analysts are optimistic that video sites will be profitable sooner than previously expected.

With the profit, can talk about listing financing, investment institutions have to exit the channel, which has become the investment community and the consensus of the video industry. But some professionals believe that the current competitive environment has changed, potatoes began to invest in video creation team, Youku began to intervene in interactive live, video site in the efforts to get rid of content bottlenecks, but also to allow investors to expect a profit point can be one of the reasons for early arrival.

The advent of the 3G era, mobile video will also be the major video sites between the share of another piece of cake. It is understood that the potato cell phone video was launched in April 2005. In 2005, Wang said, the potato had signed an exclusive joint venture agreement with China Mobile and Shanghai Oriental Dragon, the two companies that had obtained mobile video licences, which were valid for two years. The current Youku revenue mainly advertising and search revenue mainly, but Koo said that the mobile phone's video industry, the charging model is bound to be more important than advertising revenue sources, such as paid subscriptions and downloads, at present Youku has been in charge of video content ready.

In the financial crisis, the regional advantages of SaaS products highlight

Friends and Merchants network to attack small and medium enterprises market

According to the data of China SME Association, China's small and medium-sized enterprises have reached more than 42 million, accounting for the number of enterprises in the country 99.8%. The financial crisis has swept the world and China has not been spared. According to IDC estimates, in 2008, the closure of China's small and medium-sized enterprises more than 100,000, SaaS is considered to enhance the enterprise information to reduce management costs of the important application. "We provide services for small and medium-sized enterprises, foreign countries unlike China has so many small and medium-sized enterprises, we will be compared to the old competitors have regional advantages," Kingdee Friends Business Network general manager Feng Yu said.

SaaS in recent years has attracted much attention in the industry, in addition to Kingdee, Ufida, Alibaba successively announced into the field, large and small SaaS enterprises have sprung up. Recently, the country's largest two SaaS platforms have announced the launch of free products, first Kingdee friends Network announced the launch of free "online storage Tank" business, and then Ali Software announced the launch of the first free SaaS products "money dispensers", and the so-called investment 1 billion, free three years. The domestic two big online management software platform free strategy, announces domestic SaaS industry to enter "the free time".

Unlike SaaS holding up the free card, Kingdee friends network Feng Yu told the industry a brutal reality, the domestic SaaS industry is still in the initial stage of large-scale investment, all SaaS Enterprises are in a state of loss. After more than two or three years of market development, SaaS services have not been recognized by most enterprise users, still at home in the highbrow situation, the domestic market is still small. Kingdee Friends Business Network general Manager Feng Yu that the current domestic many small and medium-sized enterprises to find breakthroughs and transformation, the need for continuous compression management costs, the need for a large number of online service information, and the use of SaaS online software service model, the original product is to buy, and now is rent, the cost is only One-tenth Friends of the network recently announced with ICBC, IBM, credit China, communications payments and other 10 major enterprises launched the entire E-commerce Alliance, to try to solve the current problems of SMEs. Feng Yu that SaaS is still a very young industry, "despite the good products, but no one knows that the market is nurtured as a SaaS enterprise focus, the financial crisis will accelerate the process."