Video website: The worry of the copyright is the joy of marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In Ancient Greek mythology, there was a son of Poseidon named Achilles, an invincible warrior who, though invulnerable, had a fatal place-his heel. The copyright issue of video sites is like the Achilles heel, which is a fatal weakness. Recently, some big-brand video sites have been encountering copyright lawsuits, warning video sites have to pay attention to copyright issues, otherwise it will be injured in the arrow.

For the network copyright problem, has been in the unclear, the road unknown gray area. Objectively speaking, we should not all blame the video site. At the beginning of the video site, some film and television companies on pirated TV dramas is to open one eye, close one eye, and even promote, as a promotional strategy. Only now, the video site has influence, may endanger the interests of the copyright party before the copyright issue to the table. At this point, the copyright issue has increasingly become a network of video industry in front of the development threshold of the past.

If the copyright issue is hinting before, it is now surging. This makes the financial crisis hit the pain of the video site, but also have to face the concern of copyright. Fortunately, cool 6, Youku, potatoes, 56.com and other video website Giants, as the industry leader, are very serious about copyright issues, "Eight, recount", and strive to explore the issue of copyright effective solution.

Recently, cool 6, Youku, potatoes and other video sites, paid to buy the military theme series "My Head of my regiment," the Network playback rights, and TV show, this practice opened the domestic TV series premiere of the first, but also began the network video copyright regularization exploration. In addition, the anecdotal understanding, well-known video sites have also launched their own to try to defuse the copyright of the worry. such as 酷6网 launched the innovative "1+3-win Plan", Youku launched the "Plan 2.0", Tudou after the "black beans" on the line and officially launched the advertising system; Dgchatou.com,56.com and other sites have also launched a full version of the HD channel.

Video site efforts to defuse copyright concerns are commendable and beneficial to the protection of intellectual property rights and the development of enterprises. These solutions to copyright problems, most likely to eliminate copyright worries, but not the "crisis" as "machine." It is worth mentioning that, in comparison, cool 6 "1+3 win" is to let us see the "Crisis" as "machine", "The worry of copyright" as "marketing hi" hope.

酷6网 launched the "1+3-win Plan", "1" refers to the legitimate video content launched copyright cooperation, "3" refers to brand promotion, technical cooperation, advertising joint operation of three aspects. This is no doubt than the direct purchase of copyright or advertising revenue-sharing model to be comprehensive, rich, the choice of the copyright party is much more room. We should see the copyright party and other video web site partners, there is a desire to achieve a common win. It is very interesting that in some lawsuits "by the video site hurt" copyright party, did not require the video site "investigation and no longer infringement", most of the request only "reparations." Thus 酷6网 's approach to the diversification of copyright issues, accurate hit the needs of the partners, will be copyright party and other parties concerned and favored.

The best thing to note, said 1+3, is that the plan is not only to address the issue of copyright, but also to explore the higher level of profitability. Despite the development of video sites, there is virtually no profit. 酷6网 to solve the copyright problem, the proposed program can effectively enhance the brand image, so as to enhance the cool 6 media value and marketing value. Deep cooperation with the film industry and the music industry to help partners to strengthen the Internet brand promotion, and the traditional media to strengthen the content, technology, strategic cooperation camp guidance; In cooperation with the copyright side, the copyright party to the ads into the film and television content, etc. "To become" clean water "is not so much a solution to the" pain point "of copyright, rather than the search for profit growth.

From this, video sites like Cool 6 will soon be far from the Achilles ' heel. Of course, from the marketing of the joy to realize the joy of profit there is a way to go ...