Video website trapped in "rank" dispute

For the video industry, 2012 is destined to be a year of rapid development and integration shuffling.

On the one hand, the domestic video industry as a whole market and user scale of the explosion of growth; On the other hand, the integration of video companies accelerated the industry shuffle. In the copyright and content of the dispute, the recent video industry is caught in the "ranked" controversy. In this respect, in the wave of Sohu Video CEO Deng Ye in an interview with the information Times, said: "Short-term rankings and short-term performance is not the current focus of Sohu video." ”

Video industry fights for transcripts

The combination of Youku and potatoes accelerates the shuffle of the video industry. In order to form Shine in the video field with the excellent soil group, Sohu Video recently officially announced its independent operation, and restructured the backbone of the business framework; Archie Art to get more from the support of Baidu, even the client video business also lonely, readjust the advertising strategy to attract advertising main eyeball.

Video industry's restlessness, originates from the video overall market and the user scale presents the explosive growth. Data show that the current Chinese network video users have been over 400 million, accounting for more than 90% of the total number of Internet users in China. August 2012, online video viewing time grew 100% year on year, the network video has surpassed the search, became the internet first big application.

It is understood that the real rise in the industry ranked war, is also backed by strong flow advantage of the Tencent video. In late October, Tencent Video quoted Eric Data claiming that Tencent video monthly coverage of the number of users to stabilize second, and has formed a strong impact on the first strength.

Then Tudou said that according to Eric IUT9 month data in up to 8 key data several times ahead of Tencent video. Subsequently, Tencent video more not to be outdone, said, according to the Iris IUT9 Month Integrated Services monitoring data (PC site-side PC client), Tencent Video monthly coverage of users for the monthly coverage of the single platform first.

Thus, in the past the video industry focused on copyright and content characteristics of the competition began to evolve into transcripts "ranking" of the words of war.

Sohu videos Don't care about short term rankings

In the face of the video industry reshuffle, Sohu Video is no exception, in the experience of the independent operation of the video business and the backbone of the business structure adjustment, the goal of Sohu video only one, and strong combined with the excellent soil group in the video industry matrix formed Shine.

For the recent emergence of the industry in the turmoil of the ranking of the competition and the outside of Sohu video revenue speculation, "short-term rankings and short-term performance are not the focus of our current focus, how to provide service to users and customers in a sustainable manner, and lead the industry to innovate in line with the needs of users and customers," Deng Ye told the information times. , is Sohu video, and even the entire network video industry should pursue the goal. ”

Deng Ye points out that the video industry's shackles lie in the capital short board and the cruelty of copyright. To this end, Sohu video has always led the industry rapid and healthy development, the first genuine high-definition long video business model into the video industry. Up to now, Sohu Video has been in the news information, high-definition video and UGC and other fields to form a "tricycle-driven" solid strategic structure, and set up in Tianjin Development zone to develop-driven Sohu video headquarters.

Sohu Video strategic deployment completed, increased the Sohu group on the video industry long-term commitment to the confidence and determination. Sohu Company board Chairman and CEO Charles Zhang said that the company has been adjusted to set up an independent sales team has been the first results, and in 2013 video content reserves, Sohu is actively engaged in negotiations with copyright dealers, has been more than 10 TV series exclusive copyright.