Video will be the next "entry + platform" strategy for 360 in the mobile field

Absrtact: Your mobile phone is not safe, you need to use 360, you download the application is not safe, to use 360; in the name of security, 360 in the mobile field firmly occupy two major entrances, namely 360 mobile phone security guards and 360 mobile phone assistants. Although 360 does not say that users watch mobile video is not

Your mobile phone is not safe, you need to use 360, you download the application is not safe, to use 360; in the name of security, 360 in the mobile field firmly occupy two major entrances, namely 360 mobile phone security guards and 360 mobile phone assistants. Although 360 does not say that users watch mobile video is not safe, but the video will be 360 in the mobile field of the next "entrance + platform" strategy.

According to 360, the PC domain video has begun to stall, and the corresponding mobile video has become the biggest demand on the mobile platform. But at present, the mobile video fragmentation is serious, the resources are extremely dispersed, and the cost of the video website is too high. Before the Pea pod on line "Video Search" is based on the same judgment. and pea pod "video Search" similar, 360 is inside the "360 film Encyclopedia" is also a resource aggregation platform, aggregation of the entire network of video resources (including fast-seeding resources, this is the product manager in the introduction of the emphasis on the point).

Product design, "360 film Daquan" All adopt card-type design, convenient for users in the narrow mobile phone screen operation; The content classification is very fine, such as also in the "American drama" category, also divided into comedy/youth, Drama/literature, heavy taste and many other classifications. In the actual use of the process, basically do not need manual input, only need to slide operation to find the resources to see; the other is 360 constantly stressed the "personalized customization" function, "360 film Daquan" will be based on the user's playback content, video related to the intelligent recommendation. For example, I often watch the American drama, the system will recommend to me the United States drama resources. Because there is no account system, now the recommendation mechanism is relatively elementary, later will be optimized.

"360 film Daquan" Another bright spot is "magic pocket" function, the user just turn on the function, in the WiFi environment "360 film Daquan" will be based on the above mentioned Smart recommendation mechanism, automatic offline download video. We often encounter such a problem, in the subway or on the plane, boring want to see the video, just remember not to have time to download, "Magic Pocket" is designed for such a scene. Very cleverly, through the "Magic Pocket" offline download of the video, all using the "Burn After reading" design, the user will automatically delete after reading, and then download the new video.

Wu Haiseng, director of the 360 navigation division, said mobile video was highly valued within 360, hoping to become a mobile phone security defender and mobile phone assistant, 360 of the third foot in the field. "360 film Daquan" The ultimate goal is the user only need to download this video app, you can enjoy the entire network of video resources, whether it is Archie Art, pps or Youku, potatoes can be, this is the entrance strategy.

and "360 film Daquan" will also distribute these traffic to the original site, when more and more users through the "360 film Daquan" To see the video, it also means that more and more video sites need to 360来 distribution flow, this is the platform strategy. Become a video distribution platform, profit is also a matter of the case, such as Archie Art and music video have the same videos, to recommend to users which home? A video Youku has the advertisement, but Archie Art does not have the advertisement, recommend which home to the user? It's all a profit model.

Through the recent data and traffic, mobile video has become the average user's longest application, is expected to become a mobile internet portal. Mobile browser domain, such as UC, Cheetah and so on are the main online video function; application distribution field, Pea pod and 360 all rolled out video distribution; In addition to applications, mobile video has become the focus of contention. In addition to moving the end, 360 is also trying to replicate this pattern in the television field in order to firmly grasp the opportunity for video portals.