View and prospect of C2B reverse electronic commerce mode

C2B Reverse e-commerce to aggregate consumer demand-oriented, demand aggregation form scale and continuity, facing the "time" "geographical" "demand category" fragmentation, must rely on the corresponding means to form a business model, entity-like goods is not suitable for the early C2B reverse e-commerce.

The C2B of the competitive advantage of reverse electronic commerce is the exchange of some attributes of consumer goods, and the loss of "time" and "option". From the merchant's point of view, in the case that the fixed silence cost and the benefit of the existing consumer group are less, it is very important to maximize the benefit, in which the application of information technology plays a vital role. Data Intelligence System (BI) is one of the core contents of C2B reverse electronic commerce.

C2B Reverse e-business is more suitable as a component of a comprehensive platform with huge resources and users, which promotes the promotion of other business models, especially the role of other business models in social relations. The technology of mobile internet Platform and "LBS location information service", "mobile payment" and "two-dimensional code" provide a broad development space for C2B reverse e-business, and cross marketing and intelligent CRM management can enlarge the business value.

C2B reverse e-business model for products

I. Film

II. Education and training products

Third, tourism exhibitions and other products with similar attributes

Reason：

1, with the attributes of time

2, the cost of fixed conditions have leisure/busy time difference

3. Size and Position information factors

4, the core content of the commodity is not changed by external factors

5, Price asymmetric hidden properties

6. The virtual electronic of payment voucher

7. Derivative implicit income (praise and dissemination)

C2B Reverse e-business model is the most suitable platform

Operator Mobile internet Platform (three major operators)

Second, large-scale IM and pan-Im platform (Ali Tencent)

Reason：

1, location information lbs helps business intelligence bi

2. The trinity of information delivery payment and commodity voucher

3. Derivative Value discovery

4. Cross-Marketing

The prospect of the existing C2B reverse electronic commerce

I think the group of Taobao

The person who seeks is deep, the figure is far away. Far from the picture and nearer to fetch. Explore and nurture user behavior habits to accumulate data for future layout and card location. Although now seems to be a joke, but under the mobile Internet platform, a number of related applications from quantitative to qualitative change, will eventually form a resultant force.

Second, the hotel booking category

1, the market size is limited, has the very big uncertainty, is difficult to face the industry giant's homogeneous competition.

2, the user experience to be improved, there are many details on the need to improve the place.

3. The intelligent business decision system based on data is imperfect

4, mobile Internet platform provides a broad play space, but the rapid promotion of the cost is too high, easy to form a local advantage, but insufficient comprehensive strength.

5, the existing hotel scheduled analogy exhibition business model, rapid increase in the transformation of new entrepreneurs have great pressure.

6, the opportunity lies in the business model profound understanding, cross-border cooperation.