Viewing Chinese search engine market share from Alexa data

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In recent days more depressed, just did a new website, because I frequent in several webmaster forum post, so the link is more signed, so Baidu may think I cheated, so I put down the right of my site, if the search "horn net" this keyword, my site ranked 8000 outside, The search returned 8,000 results without my site. So, if you think this article can also, then please transfer this article to your station, help left the link http://www.laba5.com, really appreciate.

I have been thinking, when, China's search engine no longer a single big! Let us these small stationmaster also can hake roundabouts? So I want to see now China has the strength of the search engine now has developed to what scale! Is it possible that we will not be afraid of Baidu anymore?

Alexa data I do not want to introduce the bar, usually a little attention to site construction should understand, so I do not say more. Perhaps everyone is now not too concerned about Alexa, because the Alexa has not been able to truthfully reflect the real level of our small site and data. But what about big sites? For those sites with the first one or two fingers, because of their wide range of applications, there is some reference value to their data.

For the size of the search engine, I think it should not be from the Alexa rankings, because the top of the site, the ranking is not much worse, but may be sentiments scale. Do not look at the rankings, then what is it? should look at the user volume because no matter what kind of search engine, macro, the search depth is almost the same, the problems encountered are almost the same. So accustomed to using a certain search engine, its basic is the search engine fixed users. However, like Baidu, search and ask, Baidu encyclopedia, such as page traffic, should not be used as its search service calculation data, because many users in many cases the city through other search engines, drainage to such sites. Therefore, search the market share, should only look at its search results page of the user volume.

Below please look at a large number of search engine user data table, this is what I just queried this afternoon.

Through this table, look to see the following situation (assuming that China on these several searches, after all, the market share of other search engines is still too small):

1, the Chinese search engine market share is still the first Baidu, Google Hong Kong, the second, Tencent search third, Sohu Sogou ranked fourth, NetEase Youdao ranked fifth, Yahoo search decline is really unexpected, but today deliberately collation data, almost forget Yahoo or a search engine.

2, Baidu Search market occupancy rate is not as strong as the legend, at least at present, other search engines are also well-known already strong. Because the search engine is not as instant messaging or community-like can firmly hold the user. So with the improvement of computer level of Chinese netizens, when they understand the other search engines, they may be replaced (of course, I also believe that Baidu is still very big, because a lot of middle school students, as well as older friends, they seem to know that there is a Baidu can search for things, and do not know other).

3, Soso.com the whole station of users incredibly with google.com.hk very close, but by looking at the user of the search page, found that it and google.com.hk still large gap, but believe that Tencent can adopt various means to make soso.com more than google.com.hk.

4, Google is indeed a great search engine, its Web site search users occupy the entire station data 99.16%, if Google also to do some encyclopedia, stick, know such sites, then Google has long been the king. Unfortunately, all the Internet companies that come to China don't understand the situation.

5, I always think that Baidu's market coverage has reached 90% or even 100%, but many users deliberately do not use Baidu, then assume that Baidu search coverage of 90%, and Baidu coverage of users occupy the global user's 9.67%, the entire Chinese search users accounted for the global 10.75%.

6, a few days ago Sogou announced to become the second profit of the Chinese Internet companies, but in terms of market coverage, and search there are still a lot of gaps, and even search, but also far from Google. However, Tencent has always been inserted a pole to shoot the place, after several years of technology accumulation, search has already had the strength of the full sprint, recently saw the search has also increased the promotion, I believe that the search in the next period of time, its market share will be expanded.

7, Youdao Search, was my most optimistic, but also my favorite. Because always support ding lei, support NetEase. Then it all let me down, really steel ah.

As China's Alexa tool bar is now installed a small number of, therefore, the above analysis aside from the method factors, also can not accurately reflect the actual amount of visits to the site, so through the Alexa data analysis, can always only be a reference, but not deliberate. And because the Chinese user population has the following characteristics, because when looking at the data, you should also consider the following factors:

1, the user is a duplication of data, such as the use of some users Baidu, but also the use of Google, then Alexa will be these users as a user of Baidu, but also as Google's users. Therefore, when viewing this data, should also consider the search engine's user loyalty. For example, I am a classmate, is called the first to use Sogou, followed by Google, killed without Baidu.

2, hao.360.cn Web site Navigation of the user has been very large, and most of the 360 Web site navigation users by default are using Google search, so I think google.com.hk actual user volume will also increase (here I also despise the recent short 360 of the institutions, Get Alexa data to judge 360 of users, really weak burst.

3, Sogou browser users should also mainly use Sogou search engine, but Sogou browser user is still a little bit. If Sogou Browser user volume Further, then Sogou search market coverage will rise.

4, because the mainland users in the use of Google, often there will be unstable open page, so it may google.com.hk the proportion of mainland users, will be much less than other search engines.

5, the current installation of Alexa, estimated that most of the site is long, so in the Baidu Alliance and Google AdSense started earlier, the two search engines may be on this data accounted for a larger price. Because these personal stationmaster may use own alliance search engine usually, and their use will influence Alexa data greatly.

After reading these data, or very sorry, the Chinese webmaster in the future for some time, or to see Baidu's face. However, the hope is always more and more big, in Google has been away from us more and more, search and Sogou, has become the greatest hope! These two search engines have their own advantages. Whether they can quickly occupy the favorable position of the market depends on their success. Just as Yahoo has died, and the Youdao is slowly dying, these, they can only blame their own failures! If you don't want to quit the stage like you did in the middle of the year, then start working now!

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