Viewing e-commerce website promotion from club promotion

Every day to go to work to listen to the radio is a fixed frequency, 88.7 of the most ads from the club. Although there are many, there are few good ideas to stand out.

Suddenly one day I heard a club an attractive advertisement, the effect is: come to a bar, Friday evening Student party Special, Normal, Bei Wai, special shuttle bus!

The first awareness that the students special selling point is very recruit, then feel that this is a very superb sales-oriented classic marketing case, which I think of E-commerce website to promote ideas.

Everyone is advertising, can explain the goal of each night shop (site) is clear: Improve store sales for the first drive, brand and product differentiation molding as the second. However, from the content of most ads can be found that the current nightclubs (similar sites) homogeneity of the very serious.

This ad is a bright spot for the people who have benefited from the planners ' grasp of the overall situation. First of all, want to have more customers (effective users), the product design needs to meet the actual needs of the customer, and secondly, clear this demand for beauty (e-commerce application services), the supply of quality to achieve the limit-young beauty! (to the user has the attractive product, the consummation user experience, the price-performance best commodity is indispensable) Finally, guarantees the quality to be able to achieve the maximum quantity? That is to solve the traffic problems of young and beautiful girls, a number of schools (with the site in population data, user behavior and other aspects of matching cooperation website) bus (connecting two sites of commercial cooperation products) transfer, safe and convenient and efficient.

Beautiful student sister is like an attractive e-commerce product

Summed up, is in order to get more effective users, in the promotion of the early to do the target user's psychological and behavioral analysis, the core data separation, for the user's psychology, on the one hand to upgrade the product, on the other hand with the target users gathered site to do business product development, so that more users understand the service and Finally reach the effective user source maximization and transformation maximization.

Bus this link I would like to specifically explain, with the popularization of Internet applications, BD in doing any one of the Web site cooperation, from the research partners to start the product. Only a collaborative program that promotes the user experience for your partner is the basis for both sides to win.

The cooperation of the entertainment website purely pursues the PV quantity, this has the very big relation with this kind of website income pattern. and E-commerce site, in collaboration with other sites, business cooperation way of choice is not much, the flow of cooperation will not be very large. This requires us to correctly understand the promotion of E-commerce website. In-depth understanding of partners, standing in the position of partners to consider the mode of cooperation between the two sides to form the most suitable for both sides of the cooperation products, is a must attach importance to the process, but also to care about the results of the double test.

The director of the market Department of Cool News, Guo Snow