Viewing service industry website Operation outlet from celebration industry site

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I am engaged in the company's Web site full-time management work, the company belongs to the celebration industry, is the traditional service industry. Engaged in the present work, is my first contact to the website promotion, has been ignorant to do for 1 years, although so far the thing is still very few, but still can't help wanting to talk about oneself to this profession's view as well as the so-called "experience". After the catenary push, heard the most words is: the content of the king, the chain for the emperor, the content of the decision included, the chain determines the IP.

After I took over the company's website, I wrote a lot of articles, original or False or original, have written, the basic is a second, but I found that the article is very small amount of browsing, the company's website also do a Baidu bid to promote, but through the bidding to more customers, then, is not the site to promote the price ranking this way out?

I have observed a peer site, there is no bid ranking I do not know, anyway is rarely at the price of the auction to see its site, the main keyword ranked on the second page, but the company through the network to promote the business is a lot. So, how did this company do it? Back through my view, found this site, included not hundreds, outside the chain of 20,005, I think it is because of the chain more than the business brought about. However, in one day, Baidu Update, the site's external chain directly to the original, reduced to just hundreds of, but I inquire, the company's performance is as good as ever. So, what is the way to make this company's performance so good? The following is a brief discussion of my personal opinion, service industry website, where is the way out:

1, site experience: I through observation, found that its Web site is relatively new, does not belong to the traditional Web site. Traditional web site, home page composed of cases + products + article this junior, and this site, home base for the case, that is, the company directly to the strength of its display in the home page, displayed in the visitors to the site. In this example, we can conclude that for our service industry site, do not need us to publish a lot of professional articles, it is important to let customers see how we do the project, we do a lot of projects, so that customers see our strength, rather than a lot of fancy to customers simply do not understand things.

2, Customer Experience: Many people like to discuss the "user experience" of the four words, in my opinion, in fact, is a "customer experience." The difference is, "user experience" only refers to the visitors to the site, so that visitors feel that their site is more in line with his appetite, online consulting services in place can be, and "Customer experience", the value is, can turn visitors into customers. If a friend engaged in service-oriented industry site management, it is not difficult to find, online consultation more, one is to sell, the second is to ask the price of the item. Many people say that the price has been asked directly, the most insincere, so that many of our friends, and do not want to serve more customers. I want to say is, even "small customers" do not want to talk, how better service "big customers"? In fact, for our service industry, if you encounter such a customer, can listen to his activities after a brief introduction, you can provide him with a project he wants, then, our business, will it be better? In conclusion, For our service industry webmaster, to understand, not only how to rank the site before the line, but also familiar with their company's business, to roughly understand, a project to complete what equipment, personnel, a project should be roughly what kind of specifications, so that customers think we are very professional, we have succeeded.

3, service attitude: For online Consulting customers, we need to maintain a non-discriminatory attitude, not because the customer just need a very simple project or on the advisory price, on the indifference, so that customers on our services have a bad impression. In fact, this is the importance of Word-of-mouth. If the customer entered our site is very good impression on us, even if we can not let this customer directly with us or, also through this customer to get other customers, perhaps in the near future, he needs to do a large project, first of all will think of us.

4, line online: In fact, personally, I often have such an idea: I do the website promotion, then I do my job on the line, other things, and I have nothing to do. But if you can think deeply, I need no case photos, I need no case information, I will be able to line down to promote the site I manage? In fact, the promotion of the website, can also rely on the line to achieve, if the line under the work to achieve a bit, that is not to let us do better, easier?

To sum up, for our service industry, the most important thing is the "service" of the two words, the service is done, the site can naturally promote better.