Viewing from Happy net: How to improve the efficiency of mail marketing for individual stationmaster

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When it comes to network promotion, I believe many webmaster friends will say: SEO optimization, forum promotion, blog promotion, Baidu know Encyclopedia promotion, mail promotion, event marketing, etc., but the mail marketing for many personal webmaster because of the open source system does not support the mail marketing, mass-mailing software success rate low, etc. Mail marketing is always very bad, mail group sent to low rate.

Today, I borrow admin5 treasure to share with you how I use some free resources to carry out low-cost and efficient mail marketing. From the impact of e-mail marketing effect factors began to analyze.

First, the mail recipient and the site target group is consistent

In fact, the essence of this factor is the source of the mail address, if only the use of machine to generate a random mailbox sent, this is the lowest, the least successful method, and then download some people on the Internet to share is not necessarily reliable, it is inevitable that there are some unused, user type changes over time, The most efficient way is to let all fate in their own hands, then if you can do the best, collect yourself! Don't be surprised, do not think this workload is very large, in fact very simple, now a lot of e-mail address collection mail, charges, free, cracked all have, mainly enter an address, A site to stay mail are received, so that you can choose the site potential user groups for marketing, not only high efficiency, but also high quality users, especially suitable for the initial development of the site, this method for the long-term development of the site is very helpful. Collecting and site potential user email addresses is the first and most important step. For example, my website is a website that provides English information, the time to collect the mailbox to four bar, six bar, English bar, such as English learners gathered place to collect e-mail address, many users in order to get the four-class real problem information will be the initiative to leave the mailbox, I hope the landlord sent, so the effectiveness of high, aging strong, Targeted strong, more important accuracy is good, this step to do the work of the latter is easier to carry out, through these mail to do marketing promotion conversion rate of more than 20%.

Second, the message title is attractive

The title of the message and the online article, forum post title party similar place, but there are differences, similar is the hope that the recipient see the message title can open the file and the impulse, only open the mail, users have the opportunity to read your message body, your mail value can be reflected, the difference is, You need to design the title according to the specific needs of the mail recipient, such as your collection of four level of information users of the e-mail address, your mailbox title to "the most effective prenatal music" certainly not, this kind of title is suitable for sending to those who left the mailbox in the parent-child data. It should be noted that the title can not be deceived by the way, because deception can lead to user antipathy, and ultimately counterproductive.

Third, the content of the text of the message has grasped the user needs

If the first step is done by yourself, then believe you will be easy to grasp the needs of users, because a lot of reasons to leave the mailbox, that he has a demand for this information, and this demand is strong, or this information is not easy to obtain. If you have used an email to tell him that you have this information on your website, he is not very happy to look for it on your website. Whether you can keep it and turn it into an active user depends on the quality of your site. For example, I posted in the four post in the mailbox, on the title to write some content: you stick to leave the mailbox to four real problem 10 sets, reading comprehension training 10 sets and the answer (answer has explanation analysis) information see annex.

Note: It is best not to leave the link address, now many mailboxes in the body detection has links, sent to the junk mailbox inside. With the attachment is more secure, the contents of the attachment can be a little more, they want to guide the user how to guide.

Four, ensure the status of mail delivery (the highest technical content)

Send to status include: whether delivery and delivery results, improve the accuracy of e-mail address, you can improve mailbox delivery rate, but the status of delivery, it is difficult to say, some in the garbage inbox, some in the advertising inbox, some directly shielded, how to improve the mailbox to send accurate to the inbox? This is a key part of this article.

Specific channels two:

One is the charge, the purchase of genuine mass software, at the same time to buy enterprise mailboxes, corporate email to support a large number of mailbox mass, with a free e-mail group, more than 100 a day is very difficult to serve. FREE mail mass software, tell you, the effect is very poor, others waste time and energy.

One is free. Happy net the most successful marketing way is the user mail marketing, the use of the form of the invitation to send through the user to develop, in fact, there is a network backstage mail mass function, which we can think of--the use of a large number of large-scale sites, general website for the development of users, will have a mass This mass function quite a mass software, and large web site to improve mail delivery rate, will buy a lot of corporate mailboxes, and spend money in 163 of mailboxes, QQ mailboxes and other public mailboxes to buy white list, send out the message is unconditional service, we can make full use of large Web site this resource, for my use, However, it is worth noting that, to find support for mass Web sites when the message title and text can be filled out by ourselves, it is best to send some attachments, if the text and title are system settings, can not be used for me. Here to introduce a very suitable for our webmaster friends to do mail marketing site, dbank Data bank's file Express function is a good mass tool, not only can customize the title and body, but also support the attachment to send.

Network Promotion method Many, the key to success lies in the intention. The essence of mailbox marketing is precision. There is a need to collect email software (cracked version, free) friends can add email marketing Group 101704275. This article is a personal original, reprinted reserved Admin5 address.