viewing Internet forum marketing through Angel yeast

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In today's information society, Chinese netizens are about to break the 400 million choice, network marketing is undoubtedly the most effective and the most cost-effective way to promote the brand. Then how can we rely on the network to innovate the way to promote the brand? The forum is a netizen density is highest, the activity degree is also the highest circle. How to motivate users to participate spontaneously in the discussion, so that the topic of the brand to maintain long-term heat and attention? Next I will give you an analysis of Angel Yeast Network Forum Marketing.

To promote a product that people are completely unfamiliar with, usually choose what kind of promotion method is better?

Perhaps you would say, TV commercials, or newspaper soft text. In the following case, the answer is neither television nor newspapers, but the web forum!

What kind of company is this? What product does it produce? How does it promote on the Internet forum?

Angel Yeast Co., Ltd., is the largest manufacturer of yeast. Yeast, in people's common sense is steamed buns and make bread for the necessities, rarely direct consumption. Angel yeast, however, developed many of the health-care functions of yeast and produced yeast powder that could be eaten directly.

To promote yeast powder this kind of people completely unfamiliar food, Angel Company preferred forum to promote. As a result, they began to create topics in influential community forums such as Sina, Sohu and Tom.

The reason why this is done, because in the forum, the simple ad post is always the moderator "Thorn", will attract netizens disgust, make the topic more acceptable to people.

June 2008, there was a lot about the relationship between the mother-in-law and daughter-in-law film in the hit, mother-in-law and daughter-in-law relationship is also very high. Therefore, the company planned the "a steamed bread caused by the mother-in-law and daughter-in-law war" event.

The incident in the first person tells the South daughter-in-law and the northern mother-in-law about steamed bread occurrence dispute story.

Post posted, caused a lot of discussion, which involved the application of yeast. At this time, by professionals to the topic of the direction of the introduction of the yeast to other functions up, let people know that yeast can not only steamed steamed bread, but also can be eaten directly, and has a lot of health beauty function. For example, lose weight.

Due to the June, it is the peak weight loss season, and weight loss is a woman's eternal concern. As a result, the discussion on the forum, so that those concerned about mother-in-law and daughter-in-law relationship with the housewife also remember the yeast an important effect-weight loss.

To get more attention from the post, the company chooses authoritative websites that use their credibility to push the posts to a good place.

At that time, chose the Sina female channel to pay attention to the higher degree of beauty channel, the relevant posts to the weight loss salon plate. Sure enough, there is a good forum and good location, immediately triggered more ordinary netizens attention.

Because forum posts and blogs attract a lot of threads, which also have different voices. For this kind of post, while tolerating different views, let some technicians or knowledgeable people make appropriate guidance.

For example, for those offensive posts, the company did not find the site to delete the post, but to find the speaker, to ask his reasons.

If he is a consumer, his dissatisfaction is fed back to the business, and if he is a hostile attack from a competitor, it is revealed on the web.

In addition to the forum marketing, Angel yeast in Sina, Xinhua and other major websites to send news, and these news by netizens to the forum as a conversation. In this way, the credibility of the product is greatly improved.

Over the next two months, Angel Yeast's phone volume spiked. Consumers in Baidu entered the "angel yeast" this keyword, the relevant page search will show "Angel Instant Yeast Powder", "Angel Yeast Powder" and other 10 related search, angel yeast has been a higher brand awareness and attention.

The Network reviews: Select a good target customer group often go to the forum, use can attract attention to the topic of the forum or community marketing.

Forum marketing is a good way to promote the brand! It is through the influential forum to create topics, the use of user debate and the company's conscious guidance, the product's characteristics and functional appeal to inform potential consumers in detail, stimulate their attention and purchase.

By using angel yeast to promote the online case, we can draw a conclusion: forum marketing It is the real value of interaction, the real good network communication must be users automatically top posts or reprint rate of transmission, those who send a post, find countless IDs their own top posts and reprint practice effect is not good, because the average Netizen's participation degree is poor , the advertising arrival rate is much lower. Article from: Changsha website construction www.cs32.com