Viewing Internet marketing from the Tanabata Valentine's Day

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The annual Tanabata is here again. When I went to work in the morning, I saw a big bundle of roses in the hands of the boys and girls. Many small vendors are also early to bundle good all kinds of beautiful bouquets at the junction or subway overpass waiting to go to work by the crowd, shopping malls early start to engage in a variety of activities, posters everywhere, a romantic Valentine's Day atmosphere immediately greeted.

Compared with the Western hot, "Tanabata" is implicit, beautiful, long aftertaste: Traditional Chinese love does not "I love you" straightforward, some: "The mountain has no edge, the river is exhaustive, the winter rumbles, the summer rain and snow, the world is close, is dares with the absolute" the type implicit, thought that today plays the Valentine's Day sign to do business The merchant certainly to be able to bowl basin full, Small make up want to take the so-called 10 years later will be able to outperform the traditional marketing of the electric quotient to compare, tanabata what action.

Tanabata, the blessing is certainly not less. To search for a few blessings first (found that since the search engine, people are increasingly lazy brain.) T t~). Open Hao123 's home page, you can see hao123 logo location has become two of cute cartoon characters, site on both sides also have two cute floating cartoon characters, representing the Cowherd and the weaver, and Baidu search Cat claw icon has become two hand-holding cartoon male and female characters, search "tanabata" keyword, Appears to be from the Baidu Micro-purchase Picture window, "Tanabata Pick ritual Artifact", the choice of gifts object sex, the other personality type, expected gift amount, you can get gift giving advice. such as the value of the goddess 100~300 gift can send chocolate gift box class, if you want to continue to look at the breakdown directory, click to select Gifts will be able to enter the Baidu micro-purchase and its partners recommend a variety of gifts, a key to purchase fast and convenient. Baidu's commercial marketing is good at the advantage of the situation and the practice has reached the pinnacle. In name, it is more humane to celebrate the tanabata, in fact, every step in marketing.

Speaking of Baidu, we have to mention the death of Baidu 360, small make up to 360 of the Web site navigation and search home to see a bit, unfortunately, there is no sign of the Tanabata, it is in the 360 home page to see a 360 search for the first anniversary of the topic, pull down, long is the introduction of the 360 process. But for the small part of the search user, especially in today's romantic day, the topic is nothing to arouse the interest of the user. It seems that the old week in the human relationship marketing is not home, no wonder that although 360 of the search market share soared, but still less than half of Baidu.

Will search to the blessing of information sent to the QQ customers, a blessing message sent, QQ dialog box immediately jumped out of a happy Valentine's Day animation, cowboy and Weaver holding hands hug, not romantic. But compared to Baidu, Tencent this animation in addition to fun, and there is no direct marketing purposes, it seems that the purpose of Li is very clear, when they can not forget to earn a.

And look at the big electric dealers. Taobao home page does not change much, banner most of the information is some seasonal promotions, there is no special topic, but in the Product category column of the picture is in several major categories have done the Tanabata topic; Jingdong Home six banner pictures half of them are the topic of Tanabata, respectively, communication products, music products , gift product promotion; By contrast, Dangdang to the Tanabata investment in less intensity, just set the gift topic and beauty Makeup topic, but 10 percent discount activities or very exciting ...

On the whole, the Internet electric business is not very high on the traditional festivals, small series of browsing a lot of large sites have not found information about the Tanabata, but there are a lot of social network on the Tanabata discussion and sharing. This suggests that the marketing potential of traditional festivals has not been discovered by smart Internet practitioners. But in fact, the traditional festival of human sentiment marketing is a very effective marketing tool, human marketing is a social network marketing, and social Network marketing power, has been in recent years in the Internet marketing gradually reflected.

Article: Website construction http://www.studstu.com (Guangzhou QI billion Network Technology Co., Ltd.), reproduced please indicate the source. Thank you!