viewing Internet power rent-seeking from micro-blog authentication

Power Rent-seeking Baidu encyclopedia interpretation refers to the holding of power as a bargaining chip to seek to obtain their own economic benefits of a non-productive activity. Power-seeking is the commercialization of power, or the power of capital, to participate in commodity exchange and market competition, to seek money and material benefits. That is to say, the right to trade, the right and money transactions, the right to trade, the right color trading, and so on. Like the material form of land, industry, capital, here, power is also materialized, into the commodity currency, into the consumption and wealth value chain. The interest brought by the power rent-seeking has become the motivity or source of power corruption.
The media value of the Internet is increasing gradually, and the condition of power rent-seeking is already available. The news broadcast continuously reports the network big rumor incident, the micro Bo as an important dissemination platform, the Attestation user's business model and the interest chain already very clear.
The value of micro-blog certification from the public trading platform can be very easy to understand, Taobao "micro-blog certification" Related goods and sales, related varieties and services, personal certification is lower than the enterprise certification, Sina Weibo and Tencent Micro Bo became the two major commodity category. Certification and fans to cater to each other, hundreds of of individual certification and thousands of Yuan enterprise certification, behind the industrial division of labor is clear, with all the characteristics of a mature business model.
Obtain the authentication with the benefit, after the attestation competes for the public opinion discourse right, finally seeks the benefit. The moral and commercial responsibility of Weibo, as an internet platform, is not deeply discussed, which restricts and utilizes the growth of Internet industry.
For second-tier microblogs, fee certification may be a more effective business model, first, second-line micro-BO fans price higher than a line of micro-blog, fee certification services can rent power rent control in their own hands, for the certification of users to design a better user experience products, in the increase in revenue, at the same time, more resources to invest in the development of micro-blogging function. Fee-Authenticated users have a greater role in UGC than free users.
Sina Weibo and Tencent Weibo competition depends on the micro-letter and Ali Baidu's strategy, when the micro-letter can not be the mobile end of the full integration with the PC end, microblogging-related power-seeking rent to slow its own pace of development. It's good for micro-letters.
The power rent-seeking of micro-blog is to realize the value of "strict" audit and OTC transaction. Internet Enterprises, the vertical Web site fee Membership model, although there are related analogies, in addition Douban and the public comment network more has the operation space, the former watercress station, the latter's deletion difference evaluation, have already had the operation scale.
Existence that makes sense, each microblogging platform can pay attention to its own related power rent-seeking situation, on the one hand, optimize their operations, on the other hand, mining the commercial value.