Viewing network Marketing from "Milk door"

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Recently, the "milk door" incident shocked a nation, the network of milk on the door scrambled, which has a lot of remarkable network marketing methods, now midnight from the network marketing planning point of view for everyone to say a few.

Event One, Sanlu Group, Sanlu opened the "Milk Door" episode of Pandora's Box, start, do not recognize its fault, until later the development of the situation so that it can not control, in the network has been small scale, Sanlu realized that the start of the network PR did not fix, want to mend, so took a practice, and BD to negotiate, put its "Milk door" negative line to go back, don't let the front. The purpose of this is not to let netizens see his negative from the Internet, to reduce the negative impact, but later the development is not as good as they think, so, BD also began to find the conscience, and Sanlu to release the relationship, the truth out. Marketing point: Search engine Marketing Network PR.

Event two, Yili group, with the "milk door" more and more noisy, more and more well-known enterprises rolled in, yili difficult to escape misfortune, Yili's milk products are also found unqualified, because these are large groups, relatively well-known also more influential, so many portals will also report their news. So there's an interesting phenomenon, in Sina, understand the SEO person to look carefully, can see the trick, about Yili and milk door news, in the article about Yili's keywords are added (this is some of the SEO tags, all label purposes), this symbol I did not study, At present, it is generally considered to be a split on the keyword, so that search engines do not think they are a word, but as two words, so will not be search engine crawl, so negative will not be included. But it may be because seoer and editors did not communicate, they have an apology to the Erie article also done, to the community to apologize, should be a positive bar, but also to do. Oh。 So, do the work carefully oh. Marketing point: Integrated marketing channel Marketing.

Event three, Mengniu Group, Mengniu in the past few years under the leadership of the NIU to run out of the rocket speed, but the name of the enterprise sad quality, a small number of products have been identified problems. But Niu is NIU, is not the same, the incident response time and treatment methods are just right, first of all, the first time to the social apology, and published a "Big enterprise to bear the big responsibility" its attitude of sincerity, in fact, Mengniu's products are relatively small, but the reaction is the best attitude. He has the courage to admit mistakes, and actively cooperate with relevant departments to deal with things, and the courage to take responsibility. No less than two or three. I am not saying that Mengniu was wrong and praised him. But in turn think, who can be without fault ah, who can think of pusher put that thing ah, Taiwan imported our milk did not find it. So the fault is second, the most important thing is the attitude and the way of dealing with the mistake. Mengniu Unlike other enterprises, can hide hide, cover. But in turn positioning themselves as large enterprises to bear the big responsibility. In this way, people left the impression that Mengniu is a responsible and aboveboard big business. "Milk door" to the Mengniu product impact, but mengniu people with "milk door" let the society to leave a good impression on Mengniu. Marketing Point: Integrated marketing event marketing.

In fact, network marketing in the network everywhere, as long as more attention, will find a lot of interesting marketing methods.

This article is the network marketing planning written, Welcome to reprint, reprinted marked Source: www.sxsseo.cn