Viewing the chaotic image of Internet media hype from the "Water Gate"

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We know that once upon a time, the so-called gate incidents on the Internet are more and more, even worse. From the Yan Zhao Door to school chicken door incident, Beast door incident to now the hottest water door, you can say that the network media in the event hype played a role in fuelling, then who is the perpetrator? The author here and do not comment on the merits and demerits, and do not discuss the event itself is speculation intent, only to the water door for example, From the webmaster point of view to analyze a few in the event hype process "work can not" media or platform:

1, QQ Way

A brief pass of the water door is, August 2010, Hunan by the "Merry Meimei Forward," a female guest in the process of the unfortunate drop in the course, due to the impact of too much of its upper body tights "shrink", leading to the chest. This situation was photographed by the audience at the scene, and quickly released to the Internet, by netizens called the water door. In fact, the initial spread of more is the QQ platform, around the end of August, we often see this water door GIF format animated pictures in a QQ group wantonly spread. At first many people did not know the image of the story, just curious, and then spread quickly. It can be said that the QQ platform is a good event hype platform.

2, Baidu related product platform

In the water door GIF animation in the QQ platform spread, we see from the Baidu search list, netizens to the word search for a sharp rise. The list of events in the water door ahead, and even more than the popularity of netizens generally concerned about the national day of the Mid-Autumn Festival holiday topic. Of course, this is only the appearance, then Baidu platform in this process really played what role? First of all, we look at Baidu's own products "Baidu Encyclopedia" entry, so far, its "water door" Browse times: About 37,109 times, the number of edits: 11 times

The latest update is today, the word is still frequently modified, indicating that the enthusiasm of netizens is still not subsided. Second, we in the Baidu search box to enter the word "drowning" can see a large number of related hot words appear in the following box (this is not an inductive "crime", hehe joke). Finally, in the video, pictures and many other keyword search results Baidu occupy most of the forefront of the position.

3, the real "originator"

We turn the topic to the webmaster most concerned about the problem, who is the real "originator." Good, everyone will guess, is actually stationmaster. I tried in Baidu search "water door Liu Huimin" A word, the second to third place incredibly let the same site occupy (Nineth Place also occupied, screenshots can not see). Incredibly is a station, Hainan portal site-Nanhai Network (Hainan daily newspaper group host), can row in front not to feel strange, after all, others weight high. But from the title of the article that is obviously in the hype "cheat" traffic, during a large number of naked "big chest" "chest" "out" and other words, it does not matter, from the snapshot to see, is obviously deliberately arranged, not a few days, are the same content, indiscriminate bombing, and provincial media image of the portal out of tune. Everyone will be interested in who is the first, yes, is also a station, the same as "milk" "private photo" and other words appear. The famous station even so, small station is "unsightly".

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