Viewing the emotional marketing of Internet users from the 360 browser uninstall experience

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Talk about the current has a large number of users of the 360 browser is very familiar with, but do not know whether you have noticed, 360 browsers have what the advantages of the majority of users like, of course, in addition to the browser itself, there are other things we can learn and reference. The following figure is the 360 browser Uninstall 3 confirmation prompts.

From the above several uninstall interface dialog box, we can directly feel a "don't give" emotion, this may also be a successful Internet products continue to pursue perfection in the user experience of further optimization. Even the last step of the uninstall do not let go of the product to win the attention of users, how can not more and more successful? It is obvious that this is an Internet user's emotional marketing, using the feelings of each user to win the attention of users, this is the Internet marketing important skills and direction. The emotional marketing of Internet users has several important aspects.

First of all, the emotional marketing of Internet users should not only focus on the form, but should focus on marketing content and focus on emotion. The emotional marketing of the internet does not lie in what forms for the user, but in how much emotion the user throws. Now often see the major internet giants in the important festival launched a series of activities, but really for the user to put into the number of emotions. such as two months ago Father's Day, electric business platform giants Jingdong is focused on their electric business festival--618 anniversary, millet company often push what holiday activities, and did not do what the user practical activities, even tell an emotional story, Direct use of this holiday on the site on a series of seemingly ordinary consumption level of users do not feel the concessions, more in the formality, not to let users feel the slightest emotion.

Secondly, the mobile Internet should pay more attention to emotional marketing. I do not know if you remember, in this year's May Baidu mobile phone launched a "Mom I want to spend more time with you" as the theme of activities, activities began with a large number of netizens to participate in microblogging and other platforms on a warm response. With the development of mobile Internet, the development of mobile Internet and the popularity of smartphone, the user's lifestyle and consumption habits will be affected, using mobile phones for shopping, information retrieval, convenient payment, news reading and so on more and more, then the position of mobile phone in life more and more important, But the parents of this generation of middle-aged and elderly people because of the knowledge of the gap between the living environment and knowledge is limited, although have a mobile phone but do not know how to make full use of the functions, and will not use the mobile phone app to solve the small problems of life. At the same time, most young people outside, in the important festivals are often unable to go home with the parents of the family holiday, and mobile Baidu at this time launched such a mother's Day activities, call on our young people to see more reality, spend more time to benefit with parents, church parents with modern tools to solve the small problems of life, Mobile Baidu's practicality is also reflected here. Also because of the smartphone from the user recently, has been in the user's hand, can directly cause the user's emotional resonance, the marketing effect will be better and more effective, so mobile Internet should pay more attention to emotional marketing.

In addition, enterprises in the marketing process should also meet customer emotional needs. The ultimate goal of the enterprise is to obtain profits, this is no doubt, however, enterprises in the realization of this goal need to clear their own values, the enterprise's products and cultural values in harmony, can let users feel emotion. Most of our consumers have a strong herd mentality, with the emergence of various transactions in the market, often in the consumer decision-making process and lack of security. They are increasingly not convinced by the publicity of the business and are more willing to listen to the views of other consumers. The emotional marketing of Internet users is to require enterprises to meet customer emotional needs, put themselves in the user's mentality, anxious for the customer's urgency, from the details of the aspect of more attention to users, so that users feel that the enterprise is the intention to serve its. Because enterprises through the customer's point of view to reflect on the problem, more can show the customer's understanding, relationship and help, more conducive to the development of customer dependency and sense of belonging, and ultimately achieve mutual trust, and then achieve marketing purposes.

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