Viewing the importance of original articles from the perspective of users and formulating web content strategies

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

After the previous K-station storm, has been for webmasters to knock off the alarm, deviated from the user experience, will be punished by the search engine! This is not difficult to understand, the user for a site without any quality, only in the heart to say "should not see!" Serious is the mouth murmur two, hurried away, looking for the next perhaps useful to their website. and the search engine records the behavior of these users, playing the role of the judge, a group after another batch of sites from the user experience of the Lok Ma.

Perhaps the webmaster will have the question, the search engine has such magic? Small series for the simplest example, when we look at some sites, we will find that those who show up in front of us in the Network Alliance promotional information is what we recently or just looking for information on the search engine! I believe you understand.

Anyway。 The original article is important because it plays an irreplaceable role in pushing the network toward rational development. If the simple acquisition and replication can be successful, then, the Internet has become a national occupation, casually do a website, copy information from each site, this is too easy! I believe that we are not difficult to understand the importance of the original article in the site optimization, small series in learning and the actual process found some problems, and summed up the solution, I hope you can enjoy.

One, irrelevant. There will be a lot of classification of articles in the website, for example: News Center, professional knowledge, customer cases and so on, in each column of the article need a strong correlation, in the choice of article classification do not ignore this point, the user to browse each article classification is in accordance with the needs of the point of view, when you see the "farfetched" The article, most will choose to exit directly from the network marketing point of view, this is a failure of the case, countless times this failure of the site's damage to the great, I believe the webmaster will know.

Solution: Keep in mind the truth of the Ningquewulan, and publish a subject-specific article in the corresponding column, for example, in the professional knowledge of the release of the article on the choice of industry knowledge to publish, when the industry's knowledge introduced almost, you can stop publishing, when users enter later found are useful knowledge, will make a long stay, If each user's stay time is very long, this will virtually improve the site's trustworthiness, thereby enhancing the weight of the site.

Second, the keyword piling up. The element is a content rich, proving Good article, also because the keyword is piled up without any readability. A lot of webmaster are based on the concept of search engines, that only in the article a large number of keywords can be caused by the search engine attention, but it will only cause users to abandon and search engine boredom.

Solution: Do not deliberately to pay attention to keyword density, in many excellent sites, keyword density even 0.1% can not reach, but the same high ranking. The editor believes that in the article, the natural occurrence of keywords, regardless of the length of the article, natural good, if you can not insert keywords, also do not care, a good quality article, but also the theme, even if not appear keyword, is very good, will let users like, search engine is no exception.

Third, digress. This is a lot of webmasters are most likely to appear in the problem, in the continuous article updates feel nothing good to write, or some of the professional boredom, began to go. Occasional appearance may be understood as an episode, often appear is not a good thing, trickery, too unreliable.

Solution: Remember that small series once saw a ranking of the weight loss of the previous class site, inside the knowledge about weight loss is not a lot, or the webmaster can not make more original article, but, the column has a "weight loss joke", and it is this column on the site to bring a lot of traffic, Use some more tactful jokes to attract users, enhance the website stickiness. Although it is a joke, it is still the subject of a tight clasp. A wide range of ideas, do not deviate from the purpose, there will always be unexpected harvest.

Four, with the tool false original. I believe there are still a lot of websites using this method. Small series really dare not compliment, a Chinese people do not understand, foreigners not to mention the article, also talk about what user experience? Maybe there will be a webmaster said, can get good traffic. In fact, short and long is in this weakness, the world is always the vicissitudes of life, those in order to pursue the benefits of the people, has gone with the drift. Behave like this, do website is also so.

WORKAROUND: No!

V. Translation of the Heavenly Book. Translation of foreign related Web site articles translated directly on the website, does not add any modification, also does not ask whether the national condition is same, whether can read, this with the 4th what dissimilarity, can put on the original hat, yes, are original, is the original level is too high, cannot read.

Solution: In fact very simple, as long as a little more time, modify, so that those synonyms used to read the pass, can understand the words replaced, the whole through, is a very good article, but also authentic, users like, search engines also like.

Six, the industry of Heavenly book. Like the medical industry, the technology industry has a lot of professional words, the user simply can not understand, and see the Heavenly Book general, Foggy, yes, is a very good article, but, no audience, is deviated from the track, the same let users abandon.

Solution: Can be used in plain language to introduce, after all, not academic seminars, nor writing papers, from a realistic point of view, the professional wording of the expression in popular parlance, the article will be more exciting!

Seven, a few words article. For example, an article on clothing: "This is currently in the world in China's best clothing, is irreplaceable, everyone likes, you will like." If a short two words can become an article, we can quote a lot of proverbs, let the user to think to experience, but, users have that mood to experience it?

Solution: is a more profound words, a word can be summed up the matter also need to make a detailed explanation, so that users can understand clearly. The detailed explanation is not long-winded, but more close to the user's approach.

Small series of talk about a lot, each is a user-centric development, said more clearly some, is to search engine-centric development, only good user experience to have a good search engine experience, this is the recent search engine algorithm changes, need to cause the webmaster to pay enough attention.

Article by Hangzhou seohttp://www.snf8.com Editor, A5 webmaster Nets First, if you need to reprint, please specify the source!