Viewing the micro-blog interaction of Jiangsu Satellite TV from "the Strongest brain"

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Last night, Jiangsu Satellite TV's first scientific reality show, "The Strongest Brain" debut, Hadanda to first watch its wonderful program, is an exciting, stirring feeling, and as the Internet industry leader Baidu CEO Robin Li invited to come out as a guest, this let Hadanda to think of the once upon a time CEO marketing, But from the current social media data, the view is not in Li's body, but Jiangsu TV's micro-blog interaction.

The content of the program is very regular, pollen can look back to the relevant video, but from the internet point of view of the program, the marketing strategy on Sina Weibo is worth our learning.

First of all, from the heat of the show to last night's official debut, third party social media has been for such a grand scene of the foreshadowing, the program can be seen in a number of details of the wonderful pomp, the first player after the success of the host will be the hands of the host card left behind, visible excitement ah, And marketing is the richness of content and the creation of material.

Hadanda then looked at the data on Sina Weibo and his friends ' share of the strongest brain, in the circle of friends there seems to be no related to the people concerned about the program, may be the difference between the user groups, but the form of Sina Weibo to Jiangsu Satellite TV column of the information cover up, At present, the topic has accumulated 2.78 million data, at the same time, the use of micro-Bo Live mode, that is, after the program immediately live and anatomy, which for marketing reference is extremely important.

Finally, the most micro-blogging interaction uses the content of the program to copy, micro-blog guessing the strongest brain, forwarding prizes, program interaction, such as multi-dimensional, this is the program to convey incisively and vividly on the one hand, and such a goal will continue to play in the future after the program to maintain the topic and cover more people's ingenious place.

The traditional enterprise enters the Internet to want to obtain the fast growth, presumably such a way worthy of everyone's participation, at the same time from the media era of large data and circle culture and other development, formed a variety of branches, and micro-Bo has always become a strong main stage, the following Hadanda from several aspects of the use of the skills here.

The expansion of factor material

When Hadanda a few contestants, he wants to know what Dr. Wei is a scientist, then Baidu under such a figure, the original guy is an IQ of 140 people, from the scientific point of view of the players, which is why we look so difficult things to him here formed a huge gap, every show is a need for beauty, every file Programs need to drop, will form an unparalleled guild wars, this is the marketing factor.

The Internet practitioners, we see how the effectiveness of marketing, we all know what the media will report or the user will participate in the things, but how to stimulate their inner touch is what marketers should think about, therefore, the program elements of the material prepared quite to the force, There are also, for example, the title of the four-character idiom, which is easy to remember in four contestants.

From the official microblog of Jiangsu TV's strongest brain, we see from the content of the application of the material, with a variety of Internet intonation to repeat the spread, so that the blunt context has changed, this is a new product of social media, the characteristics of the Internet entertainment still exist, and such characteristics will continue, Just as the reading of logic in the morning is the same as that of the media Luo Fat, it makes people feel close.

Ii. Presentation of content form

Weibo uses the common original straight hair and detailed action analysis, for example, Jay Chou chose the time to make a dynamic picture, so that can get the attention of Jay Chou fans and forwarding, in fact, it is difficult to do things, because such a move is very simple, so that the dull things in this article instantly become memorable.

On the one hand is the column group special use of picture format (see map), it seems to be the standard for everyone, and only such an article can win other people's watching and interaction, but the unique side of self-control is rare, this is just the emergence of micro-blog, four-grid comics rise but now rare.

The presentation of content forms is the core of marketing, we often say that content for the king may be the reason for this, but as the picture continues to grow, because it is a template produced, the service economy is coming to us, and service marketing is also telling our users, here is a service center.

The observation of these details in fact, in any one column can see these content, split into a small theme, will form a huge circle, this is often said that the micro-bo matrix, but here is the content matrix, will be scattered countless knowledge of the centralization, the formation of unique things, And the current logical thinking is the use of micro-letter will be the core content of voice, users reply keyword to get the complete content, solve the problem from the media creation, will be scattered in the world of thousands of things to share, users happy.

Third, the coordination strategy of the Platform

A large column like this is no more than three aspects of marketing: news, video, social interaction. Baidu News Hot "strongest brain" is more than 9,000, this can be seen in the user's access to social interaction, the data we compared to the Micro-blog topic mentioned above, therefore, the importance of video appeared, this time formed a text, video, pictures, tidbits of various forms of synthesis.

These resources are important marketing materials, in the platform with a key role in the collocation, once said such a word, that is, marketing is to mobilize the platform for their own services, and the key to achieve the results of the service is the material.

For a long time, the social platform will also show such cases, Hadanda to visit the mop, Tianya and other forums form the name station, about the strongest brain interaction is very little, this also shows that in the process of the column in the media to choose the most credibility of the dissemination of the most important is to play Micro Bo, and micro-letter on the flower field on the circle of friends and almost no one discussed this column , although the industry Robin Li has gone, but from the mobile internet point of view, the most powerful brain marketing may be only to occupy a position, home or Weibo.

From "the strongest brain" to see the micro-blog interaction of Jiangsu TV, as well as some insights and analysis, for a new column, this is not just the battle between TV, but the symbol of industry progress, the form of various programs to integrate the traditional television and internet advantages, through the television as the main carrier, The internet still plays a role as a tool.

The rise of social media to the recent research based on large data, are constantly mining the user's attributes, and such data will also cater to the transformation of various industries and upgrades, it is gratifying that the Internet industry is still at home.

Author: Hadanda on Internet review analyst Micro-signal: Huatiandui Original: http://www.huatiandui.com/post-3.html