Viewing the misunderstanding of domestic propaganda and marketing from "XX on the tip of the tongue"

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On the tip of the tongue of XX before, we must first discuss causes on the tongue of XX behind the Red International documentary film "On the Tip of China"!

China on the tip of the tongue believes that the reader must have heard the name, whether or not he has read it. Because "China on the tip of the tongue" created the Chinese documentary Miracle. According to the Baidu index record "China on the tip of the tongue" this word from May 13 daily average of about 800 of the search volume, soaring to May 24 peak of 450000 of the search volume. This is the miracle of Chinese documentary is also a miracle of network marketing. And what kind of magic makes it so prosperous?

Why does the tip of the tongue succeed?

"China on the tip of the tongue" production costs only 4.5 million, is the BBC production costs of One-twentieth. Although the production group did not specifically for this documentary network marketing, but the director Chen released a level minimalist micro Bo played a big role. 5.14 Morning Chen sent out "All right, see you tonight." Not ugly, really. Please help turn. A simple minimalist is accompanied by a poster with the time of the broadcast. These moves in the eyes of Seoer is no doubt the marketing of propaganda. Yet the extraordinary quality of the documentary itself leaves a deep impression that it does not require a high-profile campaign to be incredibly effective.

Documentary interpretation of the vast number of Chinese working people the most real life, the viewer can not only feel the breath of life, see the different regions of the unique customs and culture between peoples. "Food" is one of the most important needs of human survival, "food" theme itself has been able to bring many audiences resonance. And the production group is to carry out the "can move themselves, to move the audience," the concept of photography to show that this is a conscience.

Talking about the axes of network marketing

We have learned from the above that the reason why China on the tip of the tongue succeeds is not because of lavish publicity and marketing. But the effect of the real product quality. However, the word "xx on the tip of the tongue" in a short span of more than 10 days, has become the first popular Internet search keyword. Numerous dishes on the tip of the tongue, snacks on the tip of the tongue, Chinese food on the tip of the flock. Even some products that have nothing to do with food also make use of the tip body to earn eyeballs, and spot in to find the title party with no food or content. For example, the tip of the tractor, the tip of the air conditioner, the tongue on the folder and so on. However, although such titles do bring a large number of clicks, but the reader found that the site will be cheated only to create a distrust of the site, will think that the product of the website as well as the article is the surface of the glossy tofu residue products. For example, China Group Network is a professional provider of real estate, decoration, building materials, furniture, home appliances, marriage, learning cars, automobiles, education and other household consumer goods services website. There is no major relationship with food, however, if the use of "on the tip of the tongue on the group" to join the propaganda, the natural not only will not increase the number of interested to join the franchisee clicks, and even really have the intention to join the alliance will also create a distrust of network attitude, that this is a WOW public take the performance.

(pictured above is a map of travel on the tip of a brand)

The formation of this marketing ethos, in the final analysis is the industry most entrepreneurial mentality more impetuous and formed. Tens of millions of entrepreneurs to be anxious, believe that the Internet is a 100,000 can earn 10 million of the Shwedagon Mountain. Do not value the original quality of the product, only care about the slogan loud enough propaganda. However, from the tip of the tongue of this documentary, it reveals one of the simplest truths. Quality products are the best publicity.