Viewing the risks of network promotion from the events of the long-lasting payment

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Hui Long Mall is a new E-commerce site, claiming to be "the first domestic digital services commodity trading portal." From the site column, a bit like rebate net, to provide air tickets, hotels, tourism, shopping and other business. As we all know, the lifeblood of this kind of website is the number of members, so long-time mall to expand the number of registered members. The biggest concern is the commitment to provide 5 Yuan membership promotion bonuses. However, the crisis has also been accompanied by this promotion.

Sudden delay in payment of the storm

In accordance with the Hui Long Mall member promotion policy, AUGUST member promotion bonuses will be released to the transfer account on September 5. But by September 5, the rewards were not paid on time, but they issued a circular claiming that they needed to review the results and defer payment. The same day caused some members of the discontent.

September 6, Hui Long issued a circular, announced the first batch of bonuses issued list. But soon someone said that all the friends he knew were not on the list, questioning the list of members who had been making a long time. Hui Long shopping mall immediately into a passive. Some members became "The Thief Alliance" QQ Group denounced for a long time mall. Unfortunately, the long time has not responded adequately to this challenge.

With the release of the list of batches issued, more and more members lost patience, Hui Long Mall's community began to appear a large number of dissatisfaction posts, accusing the mall to cheat. Online also appeared on the label entitled "Net Earn friends carefully, Hui Long mall liar, my real cheated experience" accused Hui long cheated members.

Hui Long Mall originally promised to pay the time is September 5, but until September 13, some members still did not receive payment. This has caused this part of the members of the strong dissatisfaction, all in the Hui long community post claiming that they have received bonuses are dismissed as "entrusted", in the relevant QQ group, as long as a slight sympathy for the trend, will receive censure or even kicked out of QQ group.

September 13, 2010, Hui Long Mall community someone posted a post, claiming that the benefits of a long time to pay their own bonuses, and gave a place on their own blog payment screenshot (see http://www.lizhu.org/2010/09/hui99-zhifu.html), Show off their bonuses. This screenshot is a long time to pay the event after the members released the first payment screenshot, but then the member's personal blog with abusive color of the message, the member later in the blog comments revealed that they have been a QQ group "is a long time" reason to kick out.

The payment process continues and the payment list has been released to the seventh instalment, but many members have said they have not been paid.

The risk of network popularization from the perspective of payment disturbance

Hui Long Mall as a new E-commerce site, eager to occupy the position of the mood is understandable, after all, time is money. But network promotion is a double-edged sword, a little careless will bring trouble to themselves. Using the payment method to obtain the member, after the overseas ebay (Promotion period an effective registration rewards USD 5) and the domestic Taobao attempt, the proof effect also can. This kind of promotion way, on the one hand obtains some active member, on the other hand has mobilized the member's propaganda enthusiasm, can raise the popularity quickly. Therefore, it is a long time to adopt this method of promotion, in line with its membership as a number and quality of life for the needs of the site.

If you are promoting in real life, be slightly safer. The internet, because of its virtuality, often hides potential dangers. Hui long this payment crisis, according to industry speculation, may be called the so-called empty card registration problem, that is, in foreign network to earn a number of bypass verification code registration mobile phone numbers. But this is only a guess, and what is the question that needs a long explanation. Cheating is always a knife hanging on top of each website.

After a long time event, from the official notice of the long-term, obviously lack of timely communication with members. When the customer service response is not enough, the official notice appears excessively inflexible. From the incident to now, due to the lack of communication, Hui-long mall has been criticized in the situation. And the Internet and the reality of the important difference is that people messy, it is easy to produce "network violence", the network to promote the double-edged sword, a little careless, hurt is their own.

From the online spread of the negative information about the long-time mall, the reputation of the long-lasting has been seriously damaged. such as "net make friends carefully, Hui long mall cheats, my real cheated experience" Post has boarded the "Hui long" the word Baidu Results first page. How to solve this problem, has become a long time mall must face the problem.

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