Viewing the truth behind the rebate website of "Bursting type" development

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, some rebate sites have sprung up, such as rebate nets, return nets and so on. Consumers through the rebate site into the corresponding online shopping mall for consumption, can be at the end of a certain amount of rebate. This gimmick has many consumers flocking to. In the publicity of the rebate site, have advertised their own website can achieve more rebate amount, and some even claim to be able to return more than 50%, but in the actual operation, to get the rebate website publicity money is not an easy thing.

The rebate site is like a store with a wide variety of consumer websites, and consumers can learn a percentage of the exact number of returns by returning to these "window" sites. Rebate Web site in this way to help businesses to promote, stimulate consumers desire to buy. At the same time, the merchant will share a profit on the rebate site. The site will be part of its profits returned to consumers, so repeated circulation, the rise of the rebate site, so that many businesses see this part of the benefits, and have to point out the perspective of the rebate of the market cake.

According to the reporter survey, now most of the rebate site with Taobao, where the guests, Jingdong these relatively large web site has cooperation, and these large-scale consumer website and corresponding some fixed consumers, and can greatly stimulate the consumer's desire to buy. On these web sites, rebates are offered in almost everything, including garment bags, digital technology products, and some consumer goods for life services. The rebate offered is a more than a one to let consumers covet.

In the rebate site just on the line, the amount of rebate provided is small, such as the website consumption of 1000 yuan, only to 1% to 1.5% of the rebate, but also only 10 yuan to 15 yuan of cash. Some rebate site is to accumulate to a certain amount of consumption to return the consumer securities. But in recent years, due to the increase in rebate sites, businesses because they want to attract consumers ' attention to the psychology of advertising in a number of increase in the percentage of the return, often appear such as 50% of the exaggerated figures. And in the concrete operation is often passable. The consumer sees the rebate limit high website then to have through the rebate website point to open the link, but often is the spellbound.

The advent of the website of the Business-to-consumer has led to a popular online shopping trend almost every consumer's goal is to buy some of the Web site than the real life to come to the cheaper goods, which also prompted the return of the site, consumers as long as the site to open the link to the return of a certain amount of cash back, This behavior can almost be classified as "why not"

However, in the actual operation, there are consumers poured bitter, for example, Mr. Zhang from Guangxi said: "In the return of the Web site consumption, not just pay attention to the amount of rebate, but also pay attention to the credibility of the rebate site", once he through the rebate site to buy a set of 1200 yuan of bedding, the site claims will return the original price of 10% The amount, but after a long time, did not wait until the rebate, but only to wait until the return of the home site closed news, because there is no loss, so Mr. Zhang can only be abandoned.

Ms. Chen, who has been keen on online shopping since her school days, has a similar experience, but she has been lucky enough to have bought a health care product for her parents before the Spring Festival through the rebate website. After the payment of money, Miss Chen will wait for the arrival of the return, almost two months, but only to return to the site "full 1000 yuan minus 100 coupons." According to her, the coupons are ubiquitous in Taobao, one is almost as long as 3, 4 yuan. This is the beginning of the banner of a large number of claims will return more money, and to the last but not to the account of the behavior is common, even if the call to return the site's customer service, and so on is almost just a bad check.

Investigate its rebate website actual return amount and promise of a big gap, the main reason is also the actual operation of the rebate site, a senior Beijing E-commerce industry Analysis, to open a rebate site, the threshold is lower, so many markets rebate site uneven situation, many sites are actually just empty shells, Carrying the suspicion of advertising, not enough money to run. and the website mall can give rebate website checkout date is often months, only these commercial websites to return the website manifests, the consumer can obtain the cash amount from rebate website. Rebate site through a variety of channels to improve their visibility, but once the number of users increased, the cost of the site operation increased, but also to the user promised to return the amount of money can not be cashed, the so-called rebate finally is just a blank paper

From these phenomena can be seen, although the rebate site looks very beautiful, but in real life, consumers can get the amount of cash is very small, there are even waiting for a blank check. So consumers must understand the benefits of this. Do not be affected by the exaggerated ads on the rebate website to avoid unnecessary losses.

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