Viewing the user psychology of network Marketing from "Qian Female Ghosts"

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Today in Semfly QQ group 55300291 to see the group of friends in the discussion of "Qian female Ghosts", this game because my friend is playing so I know a little, but never to the official website to see, group of friends mentioned the game of some marketing methods, I also by the way to see the next, here do not talk about the quality of the game, Just talk about some of the sites that deserve our reference.

One or one word difference, different effect

We are in the "Qian Female Ghosts" on the home page to see the words "full beta", "" and "public test" only one word of the difference, but the effect is often different, the conventional approach is: invite system, fix the bug, and then the public test, the public test is the game officially open moment, and "Qian Female Ghosts" subversion of such practices, Because friends are playing this game, so I know this game is the traditional means of public testing, free registration, open a number of servers, these should actually say that the public test, but the hit is the standard.

For one of the reasons, I think it could not be a clerical error, personally think of the following reasons: In the past, the game to promote, the inside of the qualification are scarce, are required through some activities or other channels to get, which makes a lot of people thinking of the scarce resources, people always show special care for scarce resources. and the public test into the beta, it is the use of such a mentality to attract people's attention.

Inspiration: We should study the user's psychology in the usual network promotion, to try to find the user's mindset, to change it, perhaps a small change is very big effect.

Second, to bring simple and convenient information to the user

On the official website of the "Qian Women's Ghost" There is a floating advertisement "10 minutes Speed Download", this is another focus of the propaganda of this game, this kind of propaganda way first appeared in "Shu Door", of course, now many games have to use, for now many large game N g client, Such a small client does create a unique advantage for the user's quick experience.

When the user first contact with a Web site a product, the beginning will always be cautious, the product or hold a skeptical attitude, the download will certainly take the cost of time, in the product with a suspicion of trying to try the situation, a client the greater the cost of time consumed.

Now a lot of otaku many people on the hard drive are put a lot of movies, if in order to experience an unknown thing and reluctantly delete some of the film is obviously not reliable, so in the pursuit of experience for small clients are often more easily accepted.

Inspiration: We in peacetime network marketing promotion, in the website propaganda design above, do not give users too many obstacles, with the simplest content to dispel the concerns of users, such as "Qian Female Ghosts", the client is more than 700 MB, download may be more than 10 minutes, in fact, 10 minutes is relative, different speed download must be different, But the feeling is simple, anyway, 10 minutes to download, play it, not fun to delete.

Third, the use of popular information to impress users

This question is actually the 2nd extension topic, in "Qian Female Ghosts" in "10 minutes of Speed download", why not "client download only 827MB" This problem is a user research of the small wisdom, the game is for the public, may be a lot of people even MB some concepts do not know, 827MB how many , which is clearly not in line with the psychological needs of the public, then 10 minutes is simple, "10 minutes Speed Download" is to tell users how fast this is, how long it will waste your time, and do not need to let users think about how long 827MB to such a problem, the more users think, the greater the resistance.

Revelation: In our network marketing process, should be popular and easy to pass the words to the user, as much as possible to reduce their time to think, I see a lot of websites always use some so-called professional terminology to reflect their professionalism, but often ignore the user is not a professional person, What you call the promotion of user trust instead gives the user a mental handicap.

In fact, research and learning Network marketing, in the promotion of the game you will learn a lot, we casually open a game, I believe there are many ways is worth learning, such as in the Baidu input "Qian female Ghosts", did the brand promotion, the right is the picture promotion, right below is a lot of competitors, these are worth learning, Brand maintenance, competitor analysis, etc. Why I suggest doing network marketing more research game marketing way, because the game has been a profiteering industry, profiteering means fierce competition, bases qi, a lot of moves, learn a lot of places. Don't say the game is useless, depends on what mentality you "play" this game, this article by the Taiyuan Moving Network (www.sx-by.com) original, starting A5, reprint please keep the link.