Viewpoint: The biggest consumer group of cloud computing in the future is mobile application developer

Editor's note: The first people to pay for cloud computing services are mobile http://www.aliyun.com/zixun/aggregation/11584.html > application developers. Now, if you make a local application, you may soon be forgotten by the user. But if you are app + cloud mode, the user stickiness will be much higher. Therefore, bigger and stronger opportunities will be much larger.

User retention: Mobile app developers are hard to get

There is a "user retention" in the mobile internet industry recently: any application, from the moment it is downloaded to the user's phone, starts counting, to the 120th day, to see how many users ' phones still have the apps you're developing. Fishing Tatsu Chenhao once said: "Our users 120 days of retention in 26%, and ordinary game words seven days of retention fell to 30%, so our game is a very miracle things." ”

For the fishing talent of such a single machine leisure games, can do so the results have been very very cow. But do not forget that the success of fishing, in addition to the mobile market preconceived, brisk casual demeanor, the most important thing is that they bought out the admob of all advertising traffic.

Since April 2, the fishing man has done a thing that no one else dares to do-buyout all the AdMob. China's biggest mobile advertiser is AdMob, one months with 9 billion advertisements, and the second is their own "fishing". When Chenhao AdMob and fishing together, it has accounted for 60% of the entire mobile internet advertising traffic. Last year, to promote the "fishing talent", Chenhao spent 10 million yuan. This shows that local game developers do very hard, like "fishing" such a successful game is very rare.

Figure: Evernote

(Responsible editor: The good of the Legacy)