Views on the construction of personal webmaster and local website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I have been in the ranks of personal stationmaster for five years. I majored in design during my college years. Like the site, but also from the study of web design began. At first I knew nothing. Remember when you are ready to learn to do the website, first to buy a database of books to see. Think it's funny. dede/Empire/php168/discu/thinksns/wordpress. I have all these source code. Now they are all very skilled. In five years, I have run 5 commercial websites before and after. One of the first is a local website of Jilin University Students network.

On this website, I will discuss with you webmaster the relationship between personal webmaster and local station. Rest assured, this is not a soft article, because this site has been closed. First of all, with our experience: as a local site, the audience is obviously the city's young groups, as my station is distributed in Changchun University students. First we have to let college students know our website. After two weeks of continuous overnight supplements, our campaign has officially begun. We have four members, all from our dormitory, because our funds are not sufficient, so we also use some other media in the publicity. Renren QQ Group, such as network media, we also play their own professional advantages, free for the university around the small restaurant design takeout recipes, and then the menu attached to our website introduction, posted to each bedroom. Of course, the entire printing costs are borne by the merchant itself, we are only responsible for the prophase design and distribution later.

Our entire mass propaganda lasted nearly three months, and in those three months the site traffic slowly reached nearly 30,000 IPs per day. You know, the number of college students in Changchun is 200,000. Such a visit is already very satisfying for us. During this period we have also upgraded several servers. Cost will be nearly million. During this period the site had almost no revenue. Because it is a new site, Baidu Advertising Alliance application has not passed, we only hang a few online Taobao Alliance advertising location. Three-month advertising revenue is only 500 yuan.

Since then, we have no illusions about advertising revenue, and began to turn our attention to the website's proprietary income. We have made a few adjustments to the site: an increase of six advertising positions, sold to different postgraduate training institutions and civil service training institutions. This will bring us a monthly income of 2000 yuan. Although not much, but for us, has become we in front of other students to show off the capital. After all, we make money ourselves.

At that time the online ordering system began to rise, we combine their own advantages, please network company for us to customize the online ordering system. This has become a turning point for our website to fail. At that time, the online ordering system can be said to be very popular, we also read the relevant articles, it seems very broad prospects. We were also incredibly confident at the time, and we decided to run the matter almost overnight. In pursuit of perfection, we spend 20000 yuan to pay for the related expenses of network company.

Then we began another round of propaganda, the network media still use, because this is fast, and there is no cost. In addition, it is still the propaganda of the paper media. But this time, it seems that many businesses are no longer willing to cooperate with us. Carried away, we took another 6000 dollars to make a printed leaflet. We spent almost all our money before and after the investment. As we wait for victory we find that not many people are willing to order online in our system. Months passed and the situation remained bleak. We investigate the reasons for this situation:

1. Consumption habits: Students do not buy food online habits, even if they often buy clothes online, buy cosmetics.

2. Psychological habits: Students are still more willing to pick up the phone to order the meal, because when they hear the other party to tell themselves quickly delivered, they can wash their hands and face ready to eat. And they do not know when to order a meal online. This uncertainty largely affects the next choice.

3. Security awareness: I think this is the most important point. People can be assured of bold in Taobao Pat Beijing East for online trading. But if it is you, you dare casually on a small web site for the operation of the net?

That is, during this period of time, we have focused on the ordering system, while our college students ' information/friends/embarrassment and other parts have little publicity. We didn't have the extra money to keep going, and when we dropped the reservation system and came back, we found that we almost had to start all over again. The team created by passion becomes aimless. Love, postgraduate, slowly we unconsciously put the site to give up.

Junior, the dormitory, we are separated in different dormitories. The website is over.

Today, I was sitting in my office, busy finishing my work. Sum up the following points to the friends who are ready to do the local station:

1. I would like to remind you that fewer people are now going to local forums, and with the development of the web, the regional restrictions have become weaker. In other words, the local stations are facing a decline in the audience groups.

2. Have you found a profit point: Ad league revenue, for the maintenance of a site's survival is only castles. Whether you can find enough reason to persuade local merchants to cooperate with you on your website.

3. Be sure not to do news information type Local website. Do news, for personal webmaster, can only die. Either starve to death or starve to death.

4. Are you a man struggling? If so, I advise you to give up. The society has been the single person to enter Baidu Sandbox.

I also worked on several other sites during this period, but it didn't work well. As for the reason? That's four points above. Some time ago, I began to contact with WordPress, now do a wordpress theme station: WordPress Theme Market www.i-wordpress.cn left this small site, but also as a continuation of my trace webmaster dream it. As a young life we have to continue, I now focus on my art training career. I am engaged in the art training of the college entrance examination in Jilin. The annual income is also OK. If you are a high school teacher, or know high school teachers can contact me. We can work together.