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First, let's take a look at some of the index sources for SE:
1, if your site is DMOZ included, then SE will first consider your station in DMOZ description of content, because DMOZ requirements site description must be concise, can not be listed, otherwise it is not passed, this is the index of SE more like, so will first consider DMOZ included;
2, the site description label content, under normal circumstances, se or webmaster's original intention to index, unless your site describes the keyword accumulation, introduction text "Everything" no key SE will think the site has no characteristics and more willing to crawl web content;
3, crawl Web content, especially the latest content release.
Good synthesis of the above three aspects of the site we talk about the description of the label should be written description? How to write well? What kind of site is suitable for writing and so on a few issues to make personal comments.
Dmoz of the situation we do not do too much consideration, of course, is DMOZ included is a very enjoyable thing, this aspect does not need to consider what index mode.
So let's focus on the following two situations:
We can see SE more respect Webmaster's personal wishes, after all, their site most understand or webmaster himself, but their children who do not want to introduce more? So there are some webmaster friends write a description of the very comprehensive, resulting in a long speech, hope that "everything", in fact, there is no emphasis on doing. SE is more disgusted with this, if you find that SE to your indexed index is not for your own will, you should consider your own description of whether the writing conforms to SE's taste. Many friends have said a lot of this, I will not say more.
Then a friend asked the question is to let se crawl Web content good or descriptive text?
I think this should be treated, for the newer frequency is relatively high relative stability, and professional degree of a higher site Shi proposal is to remove the description, directly to SE to the site content index, especially the use of personal blog most widely. SE, especially hope that new flavors, new content, every time to crawl can see new content, this can also encourage SE to crawl the site to find new content. From this aspect can greatly improve the site's collection speed update frequency, so as to improve rankings. Shi often say that you are diligent, se also diligent, se only like those who love it. From the UE aspect, the update also guarantees the accuracy of the SE index, more real reflection of the latest dynamic site, then in the improvement of customer conversion rate has also played a very good effect, after all, we say to do the ultimate goal of SEO or to convert to customers;
For those relatively stable, newer frequencies are relatively low, for example, most corporate websites. Shi's proposal is to use a concise description to optimize, because SE on the site content itself can not get more novel news, as a clear to se a site positioning, improve the site in a certain keyword area authoritative, get a better ranking.
In fact, with the development of SEO, its weight is getting smaller, but the above thinking or give us some creative methods and details of the operation. In particular, Baidu has a certain effect, this aspect I have done experiments to verify. So we say SEO is not dead, we can not emphasize the concept, more thinking can certainly be in the SEO aspect of a relatively big leap.